THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Impact Awards Healthcare & Pharma

This category honors a pro-social campaign, original content or initiative created by companies specializing in healthcare, pharmaceutical or life sciences.

See previous winners and honorees here.

Finalists

Healthcare & Pharma
finalist
CVS Air Response™
As escalating severe weather events challenge conventional medical logistics, CVS Health prioritize…
Healthcare & Pharma
finalist
Dexcom U Season 4: Changing the Game for Athletes with Diabetes
College athletes with diabetes face a unique dual challenge: managing a complex medical condition w…
Healthcare & Pharma
finalist
The Ultimate Defense Against Cervical Cancer
No woman should die of a cancer we can prevent.   Yet, cervical cancer rates are rising, part…
Healthcare & Pharma
finalist
Advancing Health Through Expanded Access to Pharmacy-Based Care
The Milken Institute set out to solve a structural blind spot in US health care: pharmacies are amo…
Healthcare & Pharma
finalist
Can you hear me? What the chart doesn't say
Can You Hear Me? is more than a video series-it is  a powerful call to listen and learn . This impa…
Healthcare & Pharma
finalist
Care is Your Commitment: Increasing Provider Confidence in Medications for Opioid Use Disorder
Washington State continues to face a devastating opioid crisis, yet one of the most effective tools…
Healthcare & Pharma
finalist
Celebrate The Value of Every Mind
The Society of Valued Minds (SoVM) campaign centered on affirming the value of every mind, celebrat…
Healthcare & Pharma
finalist
Generation Fine: A Call for Better Depression Care
Millions of people living with major depressive disorder are being treated, but not necessarily get…
Healthcare & Pharma
finalist
Having Sex? Let's Talk HIV Prevention: A 360 media experience, built on trust
As HIV prevention science continued to advance, Gilead saw an opportunity to rethink how prevention…
Healthcare & Pharma
finalist
Hope is a Rising Tide
City of Hope wanted to break through the clutter of traditional healthcare advertising by creating …
Healthcare & Pharma
finalist
Nat Geo x argenx
The campaign sought to raise public awareness of CIDP using Nat Geo’s storytelling authority to bri…
Healthcare & Pharma
finalist
Peak Health Campaign - Noom & Rebel Wilson
Health culture has a messaging problem. For decades, wellness has been sold as an all-or-nothing pr…

Nominees

Healthcare & Pharma
GMA3 x neffy
The goal of the segment was to educate viewers and audience members on celebrating safely with food…
Healthcare & Pharma
Marketing Manager
Burn surgeons had defaulted to autografting for years, even as growing clinical evidence showed REC…
Healthcare & Pharma
Speed of Life "Dear Diagnosis"
City of Hope set out to strengthen its reputation as a top-tier national cancer center by putting t…
Healthcare & Pharma
Spot Her: Time for TMI—Breaking the Silence around Endometrial Cancer
The goals we set out to achieve by creating the Spot Her: Time for TMI social video series were to:…