The campaign sought to raise public awareness of CIDP using Nat Geo’s storytelling authority to bring Joey’s inspirational journey through Hawaii to life. Joey’s story unfolds through striking landscapes and moving moments of self-discovery and connection.
Ho’omau: Joey’s Journey is a NatGeo Channel and Hulu special produced by Disney CreativeWorks in collaboration with argenx. The feature-length film follows one man living with CIDP (chronic inflammatory demyelinating polyneuropathy) as he embarks on a powerful journey of resilience, hope, and self-discovery. A suite of complementary digital and social content expanded the film’s reach and deepened audience engagement.
By pairing compelling storytelling with a deeply personal narrative, the campaign helped raise awareness of CIDP, driving more than 2.1M views for the feature film on YouTube.
