THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
Branded Content
Branded Series
Documentary Short
Email & Newsletter
Feature Film
Images
Interactive Experiences
Long Form Video
Micro-site or Blog
Podcast
Research Reports
Short Form Video
Vertical Video
NEW!
Video Series
Cause
Animal Rights & Welfare
Arts & Culture
Civic Engagement
NEW!
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Emergency Relief
Environment & Sustainability
Gender Equality
Human Rights
Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
Poverty Relief
Public Health
Public Safety
Racial Equality
Responsible Consumption & Production
Responsible Technology
Social Justice
Youth & Family
Industry
Automotive
Business to Business
Consumer Brands
Education
Entertainment
Fashion & Beauty
Financial Services
Food & Beverage
Government & Politics
Healthcare & Pharma
Hospitality & Travel
Lifestyle & Wellness
News & Media
Non-Profit
Retail & E-Commerce
Sports
Technology
Partnerships
Brand Partnership
Corporate-Community
Influencer, Creator & Celebrity
Non-profit Partnership
Other Partnerships
Platforms & Technology
Gaming
Generative AI
Instagram
LinkedIn
Other Platforms
TikTok
YouTube
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Employee Engagement
NEW!
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
User Generated Content
Menu
Home
About
Shorty Awards
Shorty Impact Awards
It's No Fluke Podcast
ShortTake Blog
FAQ
Entry Gallery
Store
Partners
Register
Login
From the 18th Annual Shorty Awards
Innovative Media Buying Strategy
This category honors innovative media buying strategies. The entry should describe ad placements and how content was leveraged to reach the target audience.
See previous winners and honorees here.
Finalists
Innovative Media Buying Strategy
finalist
Philadelphia Cream Cheese x Reddit ‘Chivelord Saga’
BACKGROUND Across Reddit, users share niche passion projects every day. But in r/KitchenConfiden…
Innovative Media Buying Strategy
finalist
SuperAwesome x Paramount: How 'The SpongeBob Movie' Became a Cross-Game Adventure for Gen Alpha
Paramount faced a modern marketing paradox: while SpongeBob is iconic, the Gen Alpha audience is in…
Nominees
Innovative Media Buying Strategy
From Screen to Casino Floor: How Pechanga Turned Digital Storytelling into a $15 Cost-Per-Visit
Pechanga Resort Casino is one of California’s premier resort destinations, offering world-class gam…
Innovative Media Buying Strategy
Honey Stinger: The Fuel Teams Trust
Trusted by more than 2,000 professional and collegiate teams, Honey Stinger has built the credibili…
Share this Shorty Awards page
Tweet
Share
Email
Share link