THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This category honors the most creative and effective harnessing of earned media.

See previous winners and honorees here.
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Earned Media
"Garageflage"
Everybody could use a break from family during the holidays. Wouldn’t it be nice if you could just …
Earned Media
Bad Bunny "Una Más" Amazon Music Livestream
The goal of the campaign was to build anticipation for Bad Bunny’s Una Más livestream on Amazon Mus…
Earned Media
Chili’s Scranton Branch: Where Fiction Became Fan Reality
As Chili’s approached its 50th anniversary, we set out to do more than mark a milestone. We wanted …
Earned Media
Denny's Sticky Kicks
Denny’s didn’t have an awareness problem, brand love was lacking. So, we brought an idea that would…
Earned Media
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Earned Media
Heir Richie
In 1953, Ore-Ida shook up the potato category by inventing the iconic snack, Tater Tots. But by 202…
Earned Media
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Earned Media
Lenovo's Launch Ambassadors Program
When it comes to tech, audiences are surrounded by paid reviews and scripted endorsements, and they…
Earned Media
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Earned Media
Peppa Pig - PIG Changes
In 2024, PEPPA PIG celebrated its 20th anniversary and ended the year as the #1 kids’ show on Netfl…
Earned Media
Sprite Hot Seats
For Gen Z, spice is more than flavor, it’s a rite of passage. Over half of European Gen Z consume s…
Earned Media
The Farm Rich Mozzarella Stick Scarf
Fall, a season filled with pumpkin spice, falling leaves, candles and all things cozy-core. But it'…
Earned Media
The Great Pumpkin Reprieve: How SONIC Championed Choice in a World of Pumpkin Spice
SONIC has reigned as the undisputed category leader in cold, creative beverages long before “drink …
Earned Media
The Viral "Anthropologie Rock"
The “Anthropologie Rock” didn’t start as a planned campaign. It started with our community. In S…