Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepreneur, and unapologetic truth-teller—to meet a moment of profound political and cultural crisis with clarity, candor, and courage. At a time when trust in institutions is collapsing and citizens feel more alienated than ever, Endless Urgency exists to cut through the noise and offer something different: a platform that moves fast, fights hard, and never loses its soul.
Guided by the belief that democracy cannot wait, Endless Urgency brings Mike’s signature blend of insider knowledge and outsider perspective to millions of people hungry for honesty. Known as a “Joyful Warrior” who leads with grit, humor, and sharp analysis, Mike built Endless Urgency to challenge stale political playbooks and forge a new kind of engagement—one that refuses to live in the D.C. bubble and instead speaks directly to real people about their lives, fears, and hopes.
In just six months, Endless Urgency has become one of the fastest-growing political platforms in America, with more than one million subscribers and over fifty million views on Substack alone. But its impact cannot be measured in metrics. Endless Urgency is redefining how political media can inspire action: not by stoking outrage, but by channeling urgency into agency, building a community that laughs, learns, and fights together. It is both a media force and a movement—designed to make politics less performative and more human, less about spin and more about results.
STRATEGY PART 1
DESIGN A PLATFORM-FIRST BRAND
Endless Urgency’s strategy is rooted in one guiding principle: move with speed and honesty in a political landscape that thrives on distraction and delay. From day one, the goal was to build a media ecosystem that operated like a campaign—fast, relentless, and impossible to ignore—while also earning trust through candor and community.
DELIVER SPEED & HONESTY
The brand was designed as platform-first: Substack for depth and credibility, TikTok and Instagram for virality, Twitter, Threads, and Bluesky for rapid-fire commentary, and YouTube for expanded reach. Every piece of content—whether an hour-long stream or a 90-second rant—was repurposed across formats, ensuring the message traveled further and faster than traditional political communication.
SERVE AS A TRUSTED VOICE
What set Endless Urgency apart was the voice. Mike cut through partisan noise with sharp wit and unfiltered analysis, earning credibility by challenging both Democrats and Republicans. This “Joyful Warrior” approach turned cynicism into connection, showing that politics can be urgent without being joyless. Endless Urgency became a place where people could be angry about injustice and still laugh, still hope, still act.
STRATEGY PART 2
BROADEN OUR REACH
Coalition-building through uncomfortable conversations was central to the strategy. Mike hosted not only current and former representatives and candidates like Rep. Adam Schiff, James Talarico, and Mallory McMorrow, but also diverse voices: journalists like Katie Phang, youth activists like Cameron Kasky, and celebrities like Sean Astin. These conversations modeled dialogue across divides and proved that progressive media could break out of the echo chamber and shape narratives where Democrats rarely show up.
BUILD COALITIONS
Earned media amplified this reach. Endless Urgency appearances on MSNBC, Fox News, and in the Washington Post, for instance, extended credibility far beyond owned platforms. At the same time, creative risk-taking kept the project fresh: from viral rants that challenged party orthodoxy to standing up against censorship after being suspended on X, Endless Urgency leaned into conflict in ways that sparked national conversation.
BE SCRAPPY
Behind the scenes, the execution was deliberately scrappy. With no studio and a lean team, Mike streamed from his laptop and phone from his basement, managed workflows in Notion, and relied on creative partners to scale output. The result was a grassroots operation that felt authentic yet delivered enterprise-scale impact.
As Endless Urgency grew, that scrappy mindset evolved—without ever being abandoned. At the start of 2026, the team began building a new content studio and started filming while it was still under construction. There was no pause for perfection. The internal mantra was simple: “1% better every day.”
With grit, curiosity, and initiative, the small team learned professional lighting, audio, cameras, and new software in real time—often troubleshooting on the fly, leaning on consultants, friends, and even ChatGPT, and learning through trial and error (including remembering to hit record). This learn-as-you-go approach allowed Endless Urgency to scale production quickly while preserving the speed, authenticity, and urgency that audiences responded to from day one.
RESULTS
In under twelve months, Endless Urgency has delivered extraordinary, fully organic results—proving that political media rooted in trust, speed, and clarity can scale without paid amplification.
Across platforms, Endless Urgency generated more than 200 million impressions, reached 70+ million people, and drove 80+ million views, including 50+ million on Substack alone. Engagement has been equally powerful, with 10.4+ million interactions—likes, comments, replies, and reposts—and more than 800,000 reposts, signaling not passive consumption but active participation. The platform’s content consistently sparks dialogue, builds community, and reshapes how audiences engage with political news in real time.
Beyond owned channels, Endless Urgency has become a fixture in the national conversation. Since launch, Mike Nellis has earned 225+ media placements, reaching an estimated 4.1 billion people worldwide and generating $80+ million in earned media value. Coverage has spanned the political spectrum—from The Washington Post and MSNBC to Fox News Primetime and international syndication via France 24—amplifying the platform’s message far beyond its own ecosystem.
Together, these results demonstrate that Endless Urgency is not just a media platform, but a movement shaping public debate—turning urgency into engagement, and engagement into impact.
