THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

On a Shoestring

This category honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

See previous winners and honorees here.
Start an entry in this category
On a Shoestring
Comparion Insurance Agency
Like car engines, quantum physics, and the timeless discipline of heated yoga, many people find ins…
On a Shoestring
HA Filler Sentiment Social
New to aesthetic filler patients had declined by 46% since 2022. Research showed cost, fear of unna…
On a Shoestring
How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
Live Nation Pulse isn’t just another pay-to-play influencer program: it’s a cultural shift in how l…
On a Shoestring
If Carlsberg did Matchdays
While Carlsberg's name might conjure images of big-budget productions and global campaigns, this pr…
On a Shoestring
Investigating Generics
MedShadow, founded in 2013, is a nonprofit media company that focuses on the safest ways to take ov…
On a Shoestring
LA Phil × Coachella: Debut in the Desert
In 2025, the Los Angeles Philharmonic became the first major orchestra to perform its own set at Co…
On a Shoestring
Murphy's Naturals "We Love Bugs"
Murphy’s Naturals is a bug repellent brand and Certified B Corporation that operates on a simple bu…
On a Shoestring
Snack, Smile, Repeat: How Plackers Turned Everyday Food Moments into Floss-Worthy Partnerships
Plackers set out to prove that impact doesn’t require investment — just ingenuity. The mission: bre…
On a Shoestring
The Towel Coupon
Protein is currently dominating the fitness conversation, and at the start of a new year, motivatio…
On a Shoestring
itsu: The Anti-Christmas, Christmas Ad
When Block Report began working with itsu in Q1 2025, the brand’s YouGov Positive Talkability score…