Plackers set out to prove that impact doesn’t require investment — just ingenuity. The mission: break into new categories, drive brand awareness, and engage new audiences with minimal budget and zero paid media.
Operating on a lean budget, Plackers turned limitations into inspiration. The Snack, Smile, Repeat campaign was built entirely on creative barter, organic collaboration, and clever placement.
Instead of paying for exposure, Plackers traded in creativity — partnering with food brands that shared a similar spirit of fun and authenticity:
Mutual-value collaborations replaced paid deals, with co-branded mailers (Mums Candy) and giveaways (Toby’s Dips, Safe Catch Tuna) driving shared audiences.
Sampling swaps like 10,000 Plackers packs in Purple Carrot meal kits brought the brand into homes nationwide.
Grassroots activations, such as the “Bagels on Plackers” takeover at Leon’s Bagels, generated high-impact visibility for the cost of product and creative signage.
Influencer and partner amplification extended reach through social cross-posting, creator visits, and authentic content captured in real-world food settings.
With smart partnerships and zero ad spend, the campaign achieved a national footprint fueled purely by creativity, community, and collaboration.
Leon’s Bagels: (APRIL 2025) Plackers took over Leon’s Bagels’ Mulberry Street storefront with a cheeky “Bagels on Plackers” activation. The first 150 everything bagels were free courtesy of Plackers, with floss tucked into each order. The activation drove in-person buzz, amplified by social coverage from Leon’s and a co-post shared across both brands’ platforms.
Mums Candy: (JUNE 2025) To celebrate National Candy Month, Plackers partnered with Mums Candy to create a custom co-branded mailer sent to top food and snack reviewers. The playful collaboration leaned into the “sticky situations” that come with candy, positioning Plackers as the must-have sidekick for every sweet tooth moment.
Purple Carrot: (SEPTEMBER 2025) Plackers went plant-based for September (think of all those pesky veggies in your teeth), teaming up with meal-kit brand Purple Carrot to insert floss samples in 10,000 boxes nationwide. The partnership was supported with a giveaway and social amplification that brought the brand directly to health-conscious consumers in their homes.
The Sweetish Fish: (JULY 2025) Plackers joined The Sweetish Fish for a week-long sampling event at their Cape Cod candy truck. Every candy bag came with a Plackers sample inside, and local influencers were invited to stop by, capture content, and spread the word to regional audiences.
Toby’s Dips: (JULY 2025) In collaboration with Toby’s Dips, Plackers hosted a co-branded giveaway that celebrated snack-time fun and encouraged healthy eating moments with a smile. Both brands cross-promoted the content on social media, expanding reach and engagement organically.
Safe Catch Tuna: (JUNE 2025) In partnership with Safe Catch Tuna, Plackers curated a summer-ready Picnic Basket Giveaway featuring both brands’ products. The collaboration tapped into healthy, on-the-go eating moments, reinforcing the idea that wherever there’s food, there should be Plackers.
Despite its shoestring budget, Plackers reached more than 15,000 consumers and creators, inserted product into tens of thousands of hands, and generated multi-market social buzz — from NYC to Cape Cod to nationwide meal kits.
The campaign transformed a simple floss pick into a culturally relevant, “can’t-eat-without-it” essential — proving that big ideas, not big budgets, drive true impact. Snack, Smile, Repeat became a masterclass in creative scrappiness, demonstrating that with the right partnerships, even a humble hygiene brand can make major noise.
