THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Branded Content

This category honors the most effective and creative use of branded content.

See previous winners and honorees here.

Finalists

Branded Content
finalist
A Partnership For Fans, By Fans: Yung Gravy Goes Audible
Audible has become a key presence within the #BookTok community on TikTok, where a proactive commun…
Branded Content
finalist
A Three-Course Culinary Journey
Lexus’ primary objective was to reinforce their position as a leader in luxury lifestyle and to ann…
Branded Content
finalist
ADT "Safe-ish" Safeties
The driving idea behind ADT "Safe-ish Safeties" was to confront a dangerous cultural blind spot. Ma…
Branded Content
finalist
Artisans of Time: Presented by Vacheron Constantin
To celebrate Vacheron Constantin’s 270th anniversary, the Maison set out to connect with a global a…
Branded Content
finalist
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Branded Content
finalist
Converse Hoops - SHAI 001 Launch
Once the go-to brand for NBA legends like Magic, Bird, and Jordan, Converse’s dominance on the hard…
Branded Content
finalist
Crayola Create x TheSoul Group: Inspiring Everyday Creativity for the Next Generation
Crayola and TheSoul Group join forces to inspire creativity in children and families through “Crayo…
Branded Content
finalist
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
Branded Content
finalist
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Branded Content
finalist
FruitHead
At Gushers, we wanted to put a fruit snack at the top everyone’s mind during Candy’s biggest season…
Branded Content
finalist
Halftime
Verizon wanted to turn its NFL partnership into magic for Super Bowl LX, offering not just tickets,…
Branded Content
finalist
Intuit TurboTax x NCAA March Madness Reactive Social Program
TurboTax, in partnership with MKTG, set out to increase awareness of TurboTax’s offerings among Gen…
Branded Content
finalist
It's Not ChatGPT, It's ChuckGPT
In 2024 AI was suddenly everywhere - every search, social feed, and cultural trend all centered on …
Branded Content
finalist
King of the Hill: Chill Hill Volume 1
More than 15 years after the series finale, Mike Judge’s beloved animated comedy “King of the Hill”…
Branded Content
finalist
Kyle MacLachlan's Father's Day Picnic with Lyft
The driving force behind the campaign was simple: Lyft is for every kind of dad—and it can handle e…
Branded Content
finalist
Made Possible
Challenge #1: Carhartt has been making workwear since 1889, but just in the past decade, it’s explo…
Branded Content
finalist
Made With Lenovo Yoga
To establish Lenovo Yoga as a creator-first laptop and collaborator To demonstrate AI as an en…
Branded Content
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Branded Content
finalist
Motto by Hilton - "Guest Quest"
In a sea of "lifestyle" hotels that often prioritize aesthetic over experience, Motto by Hilton fac…
Branded Content
finalist
Poetry of the Factory
B2B communication—especially in heavy industry—has long been treated as inherently boring. They lar…
Branded Content
finalist
Reese's Book Club: Dream Setting, presented by IKEA
IKEA and Carat set out to drive awareness, consideration and visitation for IKEA sleep essentials b…
Branded Content
finalist
Reese’s Book Club x Cars.com: Next Chapter Chats
Cars.com sought to build cultural credibility and reach women at pivotal life moments, showcasing h…
Branded Content
finalist
Slurpee® Day 2025: The Slurpee® Tongue-Too Takeover
Every July 11 (7/11), 7-Eleven® invites fans to celebrate Slurpee® Day with its iconic frozen bever…
Branded Content
finalist
The Art of the Stay: Redefining Luxury Through Storytelling
Hilton Luxury Brands partnered with Studio at People Inc. to elevate perception across its Waldorf …
Branded Content
finalist
The Family Car: An American Love Story
To spotlight U.S. Volvo owners, we set out to prove that the brand is woven into the fabric of Amer…
Branded Content
finalist
The IONIQ 9 Escape Garage
Typical automotive walkaround content on YouTube has become, well, boring. They focus on specs, dia…
Branded Content
finalist
W PRESENTS: The Retreat
W PRESENTS: The Retreat at W Koh Samui set out to redefine W Hotels’ global music platform through …
Branded Content
finalist
Xfinity Brings Frankenstein Alive IRL
What if Frankenstein had high-speed internet and unfettered access to the world around him? How wou…
Branded Content
finalist
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…
Branded Content
finalist
“The Call”
The NFL Draft is a night of high-stakes numbers and tactical maneuvers, but at its core, it is the …

Nominees

Branded Content
"I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
For decades, The Luxury Collection was beloved for its 130+ extraordinary, one-of-a-kind hotels and…
Branded Content
Back to School with Cumby’s: A Nostalgia-Fueled Back-to-School Anthem
Branded Content
Call of Duty: You've Got Beef
Season 04 of Black Ops 6 centered on rivalry and competition. Our objective was to translate that t…
Branded Content
Common Cents
As healthcare costs rise, Americans face an overwhelming reality: one-in-three leave a prescription…
Branded Content
Destination of the Year 2025 Campaign
The campaign focused on creating singular native content and brand integrations designed to: …
Branded Content
Disney x F1 at Las Vegas Grand Prix
The objective of Disney x F1 at The Las Vegas Grand Prix was to drive awareness and excitement for …
Branded Content
Dwanta’s Lost Can
The objective of ‘Dwanta’s Lost Can’ was to drive awareness and trial for ZOA’s Dwanta Holiday Punc…
Branded Content
Dyasonic: Sound of Strength for People Living with Diabetes
Type 1 diabetes (T1D) is often called an “invisible condition” – rarely understood and rarely repre…
Branded Content
Endless Summer with Bomb Pop
Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence wi…
Branded Content
FX Brand | The Bear x Fantastic Four post
To capitalize on the release of Marvel Studios' Fantastic Four, we created an asset highlighting FX…
Branded Content
Inside the delivery station putting dozens of sustainability strategies to the test
Our objective with this story was to showcase one way Amazon is making concrete progress toward The…
Branded Content
Just Go
Our mission for the Lenovo Legion Go S SteamOS launch was simple: highlight its value with authenti…
Branded Content
Kumail Nanjiani - Guided Meditation
The objective was to reinforce DIRECTV’s “Glow Up” brand positioning by creating a social-first bra…
Branded Content
Lenovo AI Powers a World Gone Football
This film sets out to make the invisible technology behind football visible—and redefine Lenovo’s F…
Branded Content
Made for Canadians
About the client: CIBC, a major Canadian bank, came to us with a request to raise awareness about C…
Branded Content
Magic 8 Ball Social Media Campaign
To celebrate Magic 8 Ball’s 75th year, and “Magic 8 Ball Day” on 08-08-25, GERTRUDE created a socia…
Branded Content
Second Winds
Pharmaceutical brand AbbVie, a leader in medications for hematologic malignancies, was looking to r…
Branded Content
Smarter Technology, Real Results - Lenovo Customer Sizzle
The core idea behind this film was simple but ambitious: let customers tell Lenovo’s story, not Len…
Branded Content
The cutting edge: Carolina Hurricanes and Lenovo build the hockey team of tomorrow
Lenovo’s partnership with the Carolina Hurricanes represents a strategic fusion of technology, spor…
Branded Content
Turning Cultural Relevance into Measurable Brand Impact: Doing Things x Angry Orchard
In 2025, Angry Orchard tapped Doing Things to help fuel a bold growth year by reaching a core audie…
Branded Content
Who is… Watson? The Day AI Went Prime Time
B2B has a bad habit of leading with features and speeds. Sure, some do it better than others. But i…
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