THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Branded Content

This category honors the most effective and creative use of branded content.

See previous winners and honorees here.

Finalists

Branded Content
finalist
Converse Hoops - SHAI 001 Launch
Once the go-to brand for NBA legends like Magic, Bird, and Jordan, Converse’s dominance on the hard…
Branded Content
finalist
W PRESENTS: The Retreat
W PRESENTS: The Retreat at W Koh Samui set out to redefine W Hotels’ global music platform through …
Branded Content
finalist
Slurpee® Day 2025: The Slurpee® Tongue-Too Takeover
Every July 11 (7/11), 7-Eleven® invites fans to celebrate Slurpee® Day with its iconic frozen bever…
Branded Content
finalist
A Partnership For Fans, By Fans: Yung Gravy Goes Audible
Audible has become a key presence within the #BookTok community on TikTok, where a proactive commun…
Branded Content
finalist
A Three-Course Culinary Journey
Lexus’ primary objective was to reinforce their position as a leader in luxury lifestyle and to ann…
Branded Content
finalist
ADT "Safe-ish" Safeties
The driving idea behind ADT "Safe-ish Safeties" was to confront a dangerous cultural blind spot. Ma…
Branded Content
finalist
Artisans of Time: Presented by Vacheron Constantin
To celebrate Vacheron Constantin’s 270th anniversary, the Maison set out to connect with a global a…
Branded Content
finalist
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Branded Content
finalist
Crayola Create x TheSoul Group: Inspiring Everyday Creativity for the Next Generation
Crayola and TheSoul Group join forces to inspire creativity in children and families through “Crayo…
Branded Content
finalist
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
Branded Content
finalist
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Branded Content
finalist
FruitHead
At Gushers, we wanted to put a fruit snack at the top everyone’s mind during Candy’s biggest season…
Branded Content
finalist
Halftime
Verizon wanted to turn its NFL partnership into magic for Super Bowl LX, offering not just tickets,…
Branded Content
finalist
Intuit TurboTax x NCAA March Madness Reactive Social Program
TurboTax, in partnership with MKTG, set out to increase awareness of TurboTax’s offerings among Gen…
Branded Content
finalist
It's Not ChatGPT, It's ChuckGPT
In 2024 AI was suddenly everywhere - every search, social feed, and cultural trend all centered on …
Branded Content
finalist
King of the Hill: Chill Hill Volume 1
More than 15 years after the series finale, Mike Judge’s beloved animated comedy “King of the Hill”…
Branded Content
finalist
Kyle MacLachlan's Father's Day Picnic with Lyft
The driving force behind the campaign was simple: Lyft is for every kind of dad—and it can handle e…
Branded Content
finalist
Made Possible
Challenge #1: Carhartt has been making workwear since 1889, but just in the past decade, it’s explo…
Branded Content
finalist
Made With Lenovo Yoga
To establish Lenovo Yoga as a creator-first laptop and collaborator To demonstrate AI as an en…
Branded Content
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Branded Content
finalist
Motto by Hilton - "Guest Quest"
In a sea of "lifestyle" hotels that often prioritize aesthetic over experience, Motto by Hilton fac…
Branded Content
finalist
Poetry of the Factory
B2B communication—especially in heavy industry—has long been treated as inherently boring. They lar…
Branded Content
finalist
Reese's Book Club: Dream Setting, presented by IKEA
IKEA and Carat set out to drive awareness, consideration and visitation for IKEA sleep essentials b…
Branded Content
finalist
Reese’s Book Club x Cars.com: Next Chapter Chats
Cars.com sought to build cultural credibility and reach women at pivotal life moments, showcasing h…
Branded Content
finalist
The Art of the Stay: Redefining Luxury Through Storytelling
Hilton Luxury Brands partnered with Studio at People Inc. to elevate perception across its Waldorf …
Branded Content
finalist
The Family Car: An American Love Story
To spotlight U.S. Volvo owners, we set out to prove that the brand is woven into the fabric of Amer…
Branded Content
finalist
The IONIQ 9 Escape Garage
Typical automotive walkaround content on YouTube has become, well, boring. They focus on specs, dia…
Branded Content
finalist
Xfinity Brings Frankenstein Alive IRL
What if Frankenstein had high-speed internet and unfettered access to the world around him? How wou…
Branded Content
finalist
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…
Branded Content
finalist
“The Call”
The NFL Draft is a night of high-stakes numbers and tactical maneuvers, but at its core, it is the …

Nominees

Branded Content
"I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
For decades, The Luxury Collection was beloved for its 130+ extraordinary, one-of-a-kind hotels and…
Branded Content
Back to School with Cumby’s: A Nostalgia-Fueled Back-to-School Anthem
Branded Content
Call of Duty: You've Got Beef
Season 04 of Black Ops 6 centered on rivalry and competition. Our objective was to translate that t…
Branded Content
Common Cents
As healthcare costs rise, Americans face an overwhelming reality: one-in-three leave a prescription…
Branded Content
Destination of the Year 2025 Campaign
The campaign focused on creating singular native content and brand integrations designed to: …
Branded Content
Disney x F1 at Las Vegas Grand Prix
The objective of Disney x F1 at The Las Vegas Grand Prix was to drive awareness and excitement for …
Branded Content
Dwanta’s Lost Can
The objective of ‘Dwanta’s Lost Can’ was to drive awareness and trial for ZOA’s Dwanta Holiday Punc…
Branded Content
Dyasonic: Sound of Strength for People Living with Diabetes
Type 1 diabetes (T1D) is often called an “invisible condition” – rarely understood and rarely repre…
Branded Content
Endless Summer with Bomb Pop
Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence wi…
Branded Content
FX Brand | The Bear x Fantastic Four post
To capitalize on the release of Marvel Studios' Fantastic Four, we created an asset highlighting FX…
Branded Content
Inside the delivery station putting dozens of sustainability strategies to the test
Our objective with this story was to showcase one way Amazon is making concrete progress toward The…
Branded Content
Just Go
Our mission for the Lenovo Legion Go S SteamOS launch was simple: highlight its value with authenti…
Branded Content
Kumail Nanjiani - Guided Meditation
The objective was to reinforce DIRECTV’s “Glow Up” brand positioning by creating a social-first bra…
Branded Content
Lenovo AI Powers a World Gone Football
This film sets out to make the invisible technology behind football visible—and redefine Lenovo’s F…
Branded Content
Made for Canadians
About the client: CIBC, a major Canadian bank, came to us with a request to raise awareness about C…
Branded Content
Magic 8 Ball Social Media Campaign
To celebrate Magic 8 Ball’s 75th year, and “Magic 8 Ball Day” on 08-08-25, GERTRUDE created a socia…
Branded Content
Second Winds
Pharmaceutical brand AbbVie, a leader in medications for hematologic malignancies, was looking to r…
Branded Content
Smarter Technology, Real Results - Lenovo Customer Sizzle
The core idea behind this film was simple but ambitious: let customers tell Lenovo’s story, not Len…
Branded Content
The cutting edge: Carolina Hurricanes and Lenovo build the hockey team of tomorrow
Lenovo’s partnership with the Carolina Hurricanes represents a strategic fusion of technology, spor…
Branded Content
Turning Cultural Relevance into Measurable Brand Impact: Doing Things x Angry Orchard
In 2025, Angry Orchard tapped Doing Things to help fuel a bold growth year by reaching a core audie…
Branded Content
Who is… Watson? The Day AI Went Prime Time
B2B has a bad habit of leading with features and speeds. Sure, some do it better than others. But i…