Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence with an energizing new look, feel, and tone of voice that resonated with a new generation of fans. The campaign objective was to develop a cohesive social content strategy that leveraged brand key messages through storytelling—keeping Bomb Pop top of mind and driving awareness year-round. By combining fresh creative, Gen Alpha relatability, and a robust community engagement plan, the campaign aimed to generate consistent, authentic conversations about the brand throughout 2025.
Content Strategy
Skirt PR developed a unified visual identity and narrative across Instagram and TikTok to capture the attention of tweens and teens. Moving away from the brand’s former “googly-eyed Pop” character, the refreshed direction centered real tweens and teens to build authenticity and emotional connection.
The feed was crafted to feel like a digital scrapbook—an ode to an “Endless Summer.” Pops of red, white, and blue grounded the aesthetic, while nostalgic, lo-fi visuals delivered a carefree, youthful energy year-round. Throughout the year, Skirt PR introduced and tested new formats, including memes, short-form videos, and creator partnerships, optimizing based on performance and sentiment.
Photos and Graphics
Skirt PR maintained a balanced posting cadence focused on authenticity and relatability. Content calendars blended Gen Alpha humor and slang with unpolished imagery and mixed-media edits, creating a cohesive scrapbook-style feed with a playful, approachable tone.
Outsourced Videos
To bring Bomb Pop into real life moments, Skirt PR partnered with tween and teen creators nationwide. These videos showcased Bomb Pop naturally integrated into daily routines—after-school hangouts, summer adventures, and time with friends—highlighting diverse lifestyles and reinforcing the product as the ultimate “snack sidekick.”
Reactive Content
To stay culturally relevant, Skirt PR produced weekly reactive posts using trending sounds, challenges, and relatable situations. This agile process allowed Bomb Pop to jump into viral moments with its signature playful, slightly chaotic energy, helping content remain discoverable and aligned with Gen Alpha’s evolving humor.
Building the Brand Persona
Establishing Bomb Pop’s voice was essential. Skirt PR developed a distinct tone that was playful, quirky, and fluent in Gen Alpha internet culture. The brand spoke with confident, chaotic charm—using lowercase text, current slang, and strategic emojis. This consistent personality made Bomb Pop instantly recognizable across feeds and comment sections.
Community Outreach
Community engagement played a key role in sustaining visibility and extending organic reach. Skirt PR implemented proactive outreach to like-minded brands, influencers, and trending videos that shared Bomb Pop’s youthful, nostalgic spirit.
The approach centered on:
• Staying playful and on-brand: Adding humorous, personality-filled comments.
• Using internet-native language: Quick, witty replies like “this post has the same energy as biting into a Bomb Pop on a 90-degree day 🔥💨.”
• Connecting with complementary brands: Engaging with fun, summer-forward, Gen Alpha–aligned accounts.
• Joining trending conversations: Dropping organic, timely comments such as “summer isn’t summer unless you’re racing to eat a Bomb Pop before it melts ☀️💨.”
As peak season approached, Skirt PR also addressed the annual wave of “dupe” rocket pop–inspired products. By positioning Bomb Pop as The Original Rocket Pop in the comments of seasonal launches from brands like Bubly and Vital Proteins, Skirt PR used humor, confidence, and nostalgia to remind audiences where the iconic red-white-and-blue flavor truly began. Comments included:
• “summer’s tasting a little familiar… 😏”
• “hot take: red, white, and blue is a classic flavor palette.”
• “this energy feels... nostalgic 💭”
Wins & KPIs
These results demonstrate the campaign’s success in revitalizing Bomb Pop’s online presence, transforming it into a brand that’s not just seen—but felt—by its audience. Through creative storytelling, authentic creator partnerships, and community-driven engagement, Skirt PR brought Bomb Pop’s “Endless Summer” to life across every scroll.
For our Summer Community Management strategy, this proactive, witty approach not only drove engagement and visibility but also earned Bomb Pop organic recognition from Bubly on Instagram. The interaction sparked positive brand conversations and even opened the door to potential collaboration opportunities with Bubly for summer 2026.
