THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Community Engagement

This category honors a company, brand, or individual that demonstrates exceptional community management by engaging audiences and enhancing social presence and/or following. Communities can include niche audiences or any group with shared interests or identities.

See previous winners and honorees here.

Finalists

Community Engagement
finalist
2025 — Year in Search
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments.  In 2025…
Community Engagement
finalist
7-ELEVEn × Hot Wheels, The First Official 7-ELEVEn Car Meet
Our objective was to deepen 7‑ELEVEn’s standing in car culture by giving fans the collaboration the…
Community Engagement
finalist
A Partnership For Fans, By Fans: Yung Gravy Goes Audible
Audible has become a key presence within the #BookTok community on TikTok, where a proactive commun…
Community Engagement
finalist
CRICKET WIRELESS 5G MACE
Cricket Wireless exists to inspire smiles one meaningful connection at a time. As presenting sponso…
Community Engagement
finalist
Dare to Dream: Empowering the Next Generation of Entrepreneurs
The creator economy has redefined what it means to build a business, but most creators still face b…
Community Engagement
finalist
Eat Your Heart Out - Diablo’s Valentines
For Valentine’s Day 2025, Diablo IV set out to cut through a sea of predictable brand romance by do…
Community Engagement
finalist
Engaging Generation X
How do you enhance perceptions of your brand and build a connection with a generation that is well …
Community Engagement
finalist
Follow Your Ears
As cereals go, Froot Loops has always been louder than most, and, of course, impossible to miss in …
Community Engagement
finalist
Heir Richie
In 1953, Ore-Ida shook up the potato category by inventing the iconic snack, Tater Tots. But by 202…
Community Engagement
finalist
Immigration TV
Immigration TV was created to close a critical information gap affecting millions of Spanish-speaki…
Community Engagement
finalist
Los Astros Me Dicen Shorty Awards
Los Astros Me Dicen was created to fill a generational and cultural gap in digital entertainment: a…
Community Engagement
finalist
Lowe’s Digital Front Porch: Turning Comments into Community
Home improvement is one of the most commented-on categories in social media, yet for most brands, t…
Community Engagement
finalist
Mazda TikTok
Mazda joined TikTok without an existing presence, playbook, or paid support, yet the brand already …
Community Engagement
finalist
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
Community Engagement
finalist
Mom: The Original Influencer
For Mother’s Day 2025, Bobbie set out to challenge the modern influencer economy and reframe who we…
Community Engagement
finalist
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Community Engagement
finalist
Nipsey Hussle x Metro: The Marathon Continues
The Nipsey Hussle x Metro culture collaboration was created to transform public transit from a func…
Community Engagement
finalist
Philadelphia Cream Cheese x Reddit ‘Chivelord Saga’
BACKGROUND Across Reddit, users share niche passion projects every day. But in r/KitchenConfiden…
Community Engagement
finalist
RazorpayX : Trial of the Century
The goal was straightforward, drive awareness for RazorpayX Payroll within the HR community. A rele…
Community Engagement
finalist
Reel Rumble
Lenovo Legion’s mission is to empower gamers to Reach Their Impossible. The brand brings this belie…
Community Engagement
finalist
Samsung Galaxy Gear Up Cup
Samsung needed to earn community belief that the Galaxy S25 Ultra can hold up as a serious gaming d…
Community Engagement
finalist
Slack from Salesforce: Brand Love and Engagement on LinkedIn
Slack uses organic social to make modern work feel more human by turning everyday product moments i…
Community Engagement
finalist
Soundstorm: Building the City of Beats
Soundstorm was born from a singular, audacious idea: that Saudi Arabia's underground music scene, o…
Community Engagement
finalist
Streaming Social: How Tubi Built a Community-First Brand
Tubi enlisted LA-based creative agency Saylor to break away from the typical one-way marketing of p…
Community Engagement
finalist
Taylor Swift 'Life of a Showgirl' Launch on YouTube
Launching Life of a Showgirl on YouTube required more than a traditional release. The goal was to t…
Community Engagement
finalist
The Ick
Our objective was to create a digital series that harnesses the audience participation of social pl…
Community Engagement
finalist
The Last Hater
In 2014, the first moment of future NBA superstar Nikola Jokic’s career was interrupted when the NB…
Community Engagement
finalist
The Penguin
Following the breakout success of The Batman, HBO Max and Matt Reeves expanded their grounded visio…
Community Engagement
finalist
The Viral "Anthropologie Rock"
The “Anthropologie Rock” didn’t start as a planned campaign. It started with our community. In S…
Community Engagement
finalist
United Airlines Charts a Unique Course to Brand Advocacy
United took advantage of several game-changing opportunities during the pandemic, choosing growth a…

Nominees

Community Engagement
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Community Engagement
From Cult Favorite to Cultural Movement: Creating an OGX Hair Oil Community with New L-oil-ists
Flyaway tamer. Shine booster. Frizz finisher.  The hair oils in OGX’s line-up have long been bes…
Community Engagement
Going Cashless with DBS: Empowering Digital Habits, Ensuring Inclusion
DBS aims to revolutionise digital payment adoption and reduce cash dependency in Singapore, alignin…
Community Engagement
GoodPop Summer of Yes
The Summer of YES campaign set out to help parents embrace joy and spontaneity during a season when…
Community Engagement
Influencers for Good: Building National Social Movements
Influencers are the new frontline of public education, yet a massive "equity gap" exists. While bra…
Community Engagement
Legion At FIFAe
FIFAe 2025 is FIFA’s premier global esports tournament, where national teams compete across eFootba…
Community Engagement
Legion Live
Legion Live reimagines how Legion and AMD work with creators. The goal is to build meaningful relat…
Community Engagement
Logitech G in the Stream
Our goal was to transcend traditional brand-to-consumer boundaries by moving from the feed to the c…
Community Engagement
Marriott Bonvoy Instagram Broadcast Channel: Insiders Lounge, A Members‑Only Line to Culture, Travel
Marriott Bonvoy set out to redefine how a global loyalty brand connects with its members on Instagr…
Community Engagement
Mother’s Judgement - Diablo IV’s Diabolical Mother’s Day
For Mother’s Day 2025, Diablo IV saw an unexpected opportunity: reclaim the holiday in the name of …
Community Engagement
Peacemaker Season 2
The goal of the Peacemaker Season 2 campaign was to make social media the primary place where fans …
Community Engagement
Pepsodent Ghana: Crafting Smiles Through the Smile Ride and Kids School Tour
In Ghana, less than 50% of the population brushes their teeth twice daily, and oral hygiene awarene…
Community Engagement
Raising More Than Money
The youth mental health crisis is not a future problem. It is happening now — in classrooms, bedroo…
Community Engagement
Rental Family
To authentically connect Rental Family with Japanese American and broader AAPI audiences through cu…
Community Engagement
Subway Surfers
SYBO is the mobile games studio behind the most downloaded game of all time: Subway Surfers. Like a…
Community Engagement
The Faces of Natrelle Fashion Show
In 2025, Allergan Aesthetics leadership and brand teams were concerned with brand booth attendance …
Community Engagement
The White Lotus Season 3 - Community Management
For the third season of The White Lotus, our community management strategy aligned with the show’s …
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