Legion Live reimagines how Legion and AMD work with creators. The goal is to build meaningful relationships that last and give creators the tools, support, and freedom to explore new formats, grow their communities, and push beyond their usual content.
The program also connects with the broader interests of modern gamers, from anime to football, creating experiences that feel authentic to both the streamer and their audience. Legion Live demonstrates that the brand invests in creators as people, supporting their growth and celebrating what makes their communities unique.
Legion Live is a Twitch Streaming program that encourages creators to Reach their Impossible. Four strategically selected streamers, collectively covering the brand’s key geographic focus areas: North America, Europe, and Asia-Pacific, commit to monthly Twitch streams and social content. They are supported by Legion and AMD laptops, Legion towers, and a complete set of peripherals, ensuring creators have the right tools to focus on producing content their audiences enjoy.
The program encourages variety and experimentation, giving creators the freedom to explore different formats, take on new challenges in games, or try content beyond their usual streams. This includes seasonal events, such as Halloween horror nights or Christmas costume and cake-decorating sessions. What’s considered “impossible” is left to each creator’s personal interpretation, guided by brand guardrails.These experiments often result in unique, standout ideas that differ from their regular streams while still resonating positively with audiences.
Community involvement is central to the program. During Christmas, Legion collaborated closely with creators’ communities to ensure activations felt personal and community led. The largest and most tailored initiative took place within Mande’s community. We brought together 40 of his most engaged members into a private Discord in secret, where we collaborated to create a personalized gift. We ultimately landed on a Custom Neon Saturn Sign, reflecting Mande’s love for astronomy and echoing a Saturn tattoo he has himself.
The final reveal was delivered in person by the streamer’s moderator dressed as an elf, accompanied by personalized, humorous letters from the Legion team, transforming the sponsorship into a shared, memorable experience for both the creator and the community.
Legion Live also gives creators early access to major events, such as CES Vegas, the world’s largest and most influential consumer technology trade show, and global esports events such as FIFAe in Riyadh. Creators also receive early access to new hardware, including highly coveted handheld PCs like Legion Go S and Legion Go Gen 2. These opportunities provide additional content, strengthen relationships, and highlight Legion’s commitment to creators in a tangible way.
Emotional Impact
Creators respond with visible appreciation and loyalty
One streamer is moved to tears upon realizing her Legion PC is a gift rather than a loan, highlighting how the program invests in creators’ growth
Co-created gift experiences reinforce trust and emotional connection, showing Legion and AMD’s commitment to understanding and engaging communities
Live chat and community forums frequently praise Legion and AMD as sponsors who genuinely care about creators
Earned Media and Content Reach
The program generates significant earned media, with streamers sharing content beyond their contractual commitments because moments created during Legion Live streams are worth posting independently.
Stream Performance and Engagement
Legion Live streams consistently exceed baseline KPIs, achieving higher watch hours, stronger retention, and elevated engagement.
Community interaction is particularly strong, with chat activity high, retention rates reaching up to 95 percent, and sustained concurrent viewership throughout broadcasts.
Highlight Activations
A Minecraft showdown allows fans to compete live for a Legion Pro Series laptop.
The winning fan produces a high-quality organic video showcasing the experience and the sponsors, further amplifying reach and credibility.
Legion Live Performance (October–December)
1.4M impressions delivered across contracted program content
Organically earned impressions more than double the contracted total
Nearly 3× the value of the original investment generated
