THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Brand Partnership

This category honors an outstanding partnership with a brand to achieve measurable results.

See previous winners and honorees here.
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Brand Partnership
"Mother Nature's City" partnership with National Geographic
In a competitive destination landscape filled with interchangeable imagery and listicle-driven trav…
Brand Partnership
1,000 Dreams Broadcast Cadetship in Partnership with Riot Games (powered by AWS)
Esports is a billion-dollar industry, but is still considered nascent. The workforce behind the cam…
Brand Partnership
AllGear Digital and AllTrails: Vital Farms “Sunny Side Up”
Vital Farms set out to grow brand awareness and deepen affinity among outdoor-oriented consumers wh…
Brand Partnership
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Brand Partnership
Better in Denim
Gap’s revival was in motion and built on a proven campaign formula that connected music, culture, a…
Brand Partnership
Bliss x Gilmore Girls
For over two decades, Bliss has been known for its spa-grade, innovative skincare products. In fall…
Brand Partnership
Breakfast at Bethpage
To blaze a new trail, you need a powerful foundation. That is exactly what T-Mobile provided to PGA…
Brand Partnership
Bringing FX’s Alien: Earth Into the Real World
The objective was to build widespread anticipation for FX’s Alien: Earth, the first television seri…
Brand Partnership
Built Different
The objective of “Built Different” was to establish a partnership between Robinhood and 23XI Racing…
Brand Partnership
Cinemark Builds on Bring Your Own Bucket with the Lowe’s Blue Bucket
In 2025, Cinemark transformed National Popcorn Day into a social phenomenon with Bring Your Own Buc…
Brand Partnership
Coca-Cola Holiday Magic on the Move: An Integrated Journey with Uber
The holiday season is one of Coca-Cola’s most iconic marketing moments, but standing out during a p…
Brand Partnership
Collectively, Popsicle x Jake Shane “Popsicle Reveal”
Since 2022, comedian and social media personality Jake Shane (5.8 million combined Instagram and Ti…
Brand Partnership
Dancing With the Stars x Steezy Studio Partnership
"Dancing with the Stars" is ABC’s hit series in which celebrities are paired with trained ballroom …
Brand Partnership
Davante's House
The goal was to take a long-running brand partnership and bring it into the real world in a way tha…
Brand Partnership
Disney x F1 at Las Vegas Grand Prix
The objective of Disney x F1 at The Las Vegas Grand Prix was to drive awareness and excitement for …
Brand Partnership
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
Brand Partnership
EDITION Hotels x El Silencio Collaboration
EDITION x El Silencio was designed to reassert EDITION as a cultural leader by reclaiming Ibiza’s c…
Brand Partnership
Feel Closer
How do you convince consumers of the superiority of Shell’s premium fuel over its competitors when …
Brand Partnership
Fohr and The RealReal Use Predictive Intelligence to Guarantee Creator Campaign Results
The core insight: emotional bias quietly tanks campaign performance. Brands select creators based o…
Brand Partnership
Genshin x Duolingo
Since its launch, Genshin Impact has always sought to surprise and delight its global playerbase (o…
Brand Partnership
Get Golden Home
On Draft Night 2025, NFL rookie Matthew Golden made an emotional promise: he would use his draft mo…
Brand Partnership
Google Pixel with Gemini Ushers in a Modern Era of Set-Jetting
Capitalize on the cultural resonance of "The White Lotus" to boost Google Pixel's unaided brand awa…
Brand Partnership
Hacks
BMW sought to expand its reach to new audiences. Our previous ecosystem planning identified BMW’s c…
Brand Partnership
Home Alone x Prince St. Pizza Marketing Campaign
The idea behind the Home Alone x Prince St. Pizza collaboration was simple but powerful: bring one …
Brand Partnership
Indiana Fever x Stranger Things
The objective of the Indiana Fever x Stranger Things uniform was centered around promoting the upco…
Brand Partnership
JW Marriott – Cherry Bombe Partnership
JW Marriott creates experiences designed to help guests feel present in mind, nourished in body, an…
Brand Partnership
Jones Soda x Bethesda: Making the In-Game Quest Real
Jones Soda faced a critical challenge: 30 years of craft soda heritage had lost its cultural releva…
Brand Partnership
Kerrygold X 1000heads | Allday Goods
How a butter knife got people queuing around the block... Kerrygold, renowned for its quality an…
Brand Partnership
Lego Masters | Building Worlds with Legendary Brands
For LEGO Masters and LEGO Masters Jr., FOX Entertainment partnered with some of the biggest franchi…
Brand Partnership
Lenovo AI Powers a World Gone Football
This film sets out to make the invisible technology behind football visible—and redefine Lenovo’s F…
Brand Partnership
Live Más Meets Play Bold: Taco Bell x Bad Birdie Rewrite the Future of Golf
Golf is undergoing a cultural shift: a new generation is embracing the sport not for tradition, but…
Brand Partnership
Logitech G x McLaren
The objective was to create the most authentic and comprehensive bridge between virtual simulation …
Brand Partnership
National Geographic x Lilo & Stitch
The core idea for National Geographic x Lilo & Stitch was to synergize the mischievous character St…
Brand Partnership
Nipsey Hussle x Metro: The Marathon Continues
The Nipsey Hussle x Metro culture collaboration was created to transform public transit from a func…
Brand Partnership
Not Gonna Lie with Kylie Kelce & Disney Experiences "My Disney Spectacular" from Walt Disney World
Position Disney Parks as a culturally fluent, modern brand by embedding it within a trusted, creato…
Brand Partnership
Omnipod Mango
Dive into the vibrant world of Insulet's groundbreaking collaboration with Pantone, where they've u…
Brand Partnership
One Strange Target Run [Stranger Things 5 x Target Partnership]
As the exclusive retail partner for the final season of Stranger Things, Target needed to build a c…
Brand Partnership
Opill + Chillhouse: Nailing a Brand Partnership
Opill® is America’s first FDA-approved over-the-counter daily birth control pill, flipping the scri…
Brand Partnership
PAC-MAN Google Doodle: Halloween 2025 Edition
The objective was to create a memorable, globally relevant Google Doodle for Halloween 2025 that al…
Brand Partnership
Panda Express x Compartés National Comfort Food Day
Panda Express is already the go-to destination for American Chinese comfort food. And chocolate is …
Brand Partnership
People Inc. x Citizen
The driving ambition behind this partnership was to elevate Citizen from a product-focused watchmak…
Brand Partnership
Sephora x Lyft: Shipped To Beauty
Beauty is inherently tactile. Any beauty lover can tell you about when they first found their holy …
Brand Partnership
Smarter Care with AI at the Edge - featuring ElephasCare, Lenovo and AMD
The driving idea behind this film was to show how AI at the edge can move healthcare from reactive …
Brand Partnership
Spotify x Stranger Things S5
Music has always played a pivotal role in Netflix’s Stranger Things, with impactful needledrops dia…
Brand Partnership
Sweetgreen x Function Health by Mark Hyman
The Sweetgreen x Function Health collaboration was created to meet people where they are at the sta…
Brand Partnership
Tequila Don Julio x Popeyes Championship Lineup Menu
CONTEXT Founded more than 80 years ago by Don Julio González, Tequila Don Julio set the industry…
Brand Partnership
The Masked Singer | Where Partnerships Take Center Stage
To unmask collaborations worthy of the center stage, FOX Entertainment partnered with signature bra…
Brand Partnership
The White Lotus Partnerships
For the third season of the acclaimed television series, we wanted to find new ways to break throug…
Brand Partnership
The White Lotus x Diageo
For the third season of the acclaimed television series, we wanted to find new ways to break throug…
Brand Partnership
The White Lotus x Four Seasons
For the third season of the acclaimed television series, we wanted to find new ways to break throug…
Brand Partnership
The White Lotus x Google Pixel
For the third season of the acclaimed television series, we wanted to find new ways to break throug…
Brand Partnership
The cutting edge: Carolina Hurricanes and Lenovo build the hockey team of tomorrow
Lenovo’s partnership with the Carolina Hurricanes represents a strategic fusion of technology, spor…
Brand Partnership
Turning Cultural Relevance into Measurable Brand Impact: Doing Things x Angry Orchard
In 2025, Angry Orchard tapped Doing Things to help fuel a bold growth year by reaching a core audie…
Brand Partnership
University Hospitals x Cleveland Browns Brand Partnership
The idea driving this work was to leverage our brand partnerships to deliver authentic, trust-build…
Brand Partnership
VW x SNL50 “The Californians”
Volkswagen has a long legacy of intersecting with iconic cultural moments to create storytelling op…
Brand Partnership
Virgin Media Court of Lore
When most people think of Virgin Media, they think of them solely as a broadband provider. But that…
Brand Partnership
Visa: Take Your Driver to Work Day
Formula 1 is accelerating in the U.S., but with every car and firesuit covered in logos, sponsorshi…
Brand Partnership
Wake Up with CrAIg
AT&T Business is winning with enterprise business decision-makers, but struggling to get a foothold…
Brand Partnership
Westin + goop present: Sleep Training for Grown-Ups
Westin Hotels & Resorts set out to reclaim its leadership in sleep and reinforce its “best in bed” …
Brand Partnership
World-Class Sound. Next Level Venue
Mitsubishi has long envisioned itself as a brand that resonates with music culture but faced challe…