To blaze a new trail, you need a powerful foundation. That is exactly what T-Mobile provided to PGA of America and Omaha Production’s daring new Ryder Cup pre-game show, Breakfast at Bethpage. T-Mobile outfitted Omaha’s production team with the technical means to make their format-breaking production come to life. As the exclusive 5G wireless provider for Breakfast at Bethpage, T-Mobile let Omaha Productions spread its wings, taking audiences to the first tee, behind the desk, into the stands, and everywhere in between.
The relationship between Omaha, the PGA of America, and T-Mobile exploded beyond chains of emails and sponsored title cards — it was a true partnership forged in complementary prowess. The three companies joined forces for a series of dynamic branded segments that demonstrated how T-Mobile’s 5G technology fuels the fast-moving, fan-first energy of the event, elevating Breakfast at Bethpage to the world-class production standard golf fans expect with major tournaments. Whether the show takes us in the grand stands, through the player tunnel, or on the green for a fan-featured putting competition, the branded segments brought viewers closer to the Ryder Cup. T-Mobile’s strategy was baked into the production concepts and reinforced through subtle visual nods.
Through real-time, on-the-course reporting from the first tee, this partnership between T-Mobile, PGA of America, and Omaha Productions made Breakfast at Bethpage an instant hit with golf fans looking to ease their way into the technical coverage of The Ryder Cup.
Breakfast at Bethpage is a truly unprecedented golf telecast. Through a strategic partnership with T-Mobile, Omaha Productions and the PGA of America set out to craft their first wireless live production. This innovation gave host Colin Jost, along with comedian correspondents Hannah Berner, Roger Steele, and Marcello Hernández, the freedom to seek out exciting moments all over the course. An inside-the-ropes style of production, powered by T-Mobile 5G, allowed for natural spontaneity, taking elements from traditional sports broadcasting and supercharging the form with an internet-inflected, anything-can-happen energy.
The show reimagined what a traditional golf broadcast would look like, combining classic Omaha Productions formats of College GameDay, The ManningCast, and The Daily Show to bring a never-before-seen viewing experience for golf fans. As each episode takes on a life of its own, panels welcomed celebrity guests like Bobby Flay, Christopher McDonald, and Nate Bargatze to talk about their love of golf and react to live shots from the first tee. Correspondents got the pulse of the crowd after groups tee off, hosting interviews, segments, and competitions from the grandstand with fans of both teams and celebrities alike.
Breakfast at Bethpage drastically raised the standards for digital production. The show itself was an immense undertaking, combining the technical camerawork and desk updates necessary for a classical television broadcast with the imaginative programming of a variety comedy show. This stylistic merger amplified the appeal of Breakfast at Bethpage, giving fans of sports and comedy each something to look forward to minute-by-minute. Omaha’s production team cleverly augmented the broadcast with pop-up graphics and on-screen gags that created instantly meme-able moments that will live on long after hole 18.
Partnering with T-Mobile delivered a peerless standard of connectivity for Omaha Productions. The arrangement brought fans right into the center of Ryder Cup action by encouraging engagement on social media through hashtags, polls, and social challenges. This partnership made audiences feel like they were in the thick of the extravaganza, and honored the tradition and the bedlam of golf’s most intense morning hours. In doing so, Breakfast at Bethpage helped usher a new wave of digitally savvy viewers into the world of golf.
T-Mobile’s contributions to Breakfast at Bethpage enabled next-level interactivity. Omaha leveraged T-Mobile’s 5G technology to push what was possible for a major sports-affiliated live show. Fans celebrated the free broadcast as an engaging way to start their mornings from the tournament’s first tee. Across socials, viewers called the show “hilarious” and a “great way to pregame.” On top of the general fan reception, Breakfast at Bethpage maintained consistent viewership across all three days of programming, with views continuing to climb long after the livestream wrapped, demonstrating the lasting footprint of the event.
The numbers tell a story of Breakfast at Bethpage’s success: The announcement alone generated 122M impressions across social, email, and PR channels. T-Mobile’s six custom segments reached fans through live stream, VOD, and social distribution multiple times per day, accumulating 476K views that continue growing daily, alongside 8.5M social impressions. Viewers consumed 43K hours of additional live and VOD content.
