THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Instagram Presence

This category honors brand presence on Instagram. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Finalists

Instagram Presence
finalist
Overheard: The Blueprint for an Instagram-First Media Brand
Overheard set out to evolve from a collection of high-performing city and vertical pages into a coh…
Instagram Presence
finalist
Saratoga Made Instagram Its Canvas
In 2025, Saratoga® Spring Water redefined Instagram's role for the brand. Rather than compete in…
Instagram Presence
finalist
How Gushers Broke Instagram’s Algorithm
For years, Instagram has been a core part of Gushers’ winning social playbook. The problem was that…
Instagram Presence
finalist
@pls.find
Pls.Find is a social experiment designed to catalyze online behavior as a force for good. The ac…
Instagram Presence
finalist
Converse Hoops
The launch of the Converse Hoops Instagram was designed to mark a definitive return to basketball, …
Instagram Presence
finalist
Garage Beer Did Instagram
Garage Beer was built on a simple belief: social media shouldn’t support the marketing. It should b…
Instagram Presence
finalist
Overall Presence Pixar Instagram
This year, our approach to Pixar’s brand presence on Instagram has been defined by two main goals: …

Nominees

Instagram Presence
AJE Instagram
In 2025, Instagram wasn’t just a social platform. For millions, especially younger audiences, it ha…
Instagram Presence
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Instagram Presence
Imagine5 – stories for a greener life
What drives us A study by Professor Damon Centola out of the University of Pennsylvania shows th…
Instagram Presence
JW Marriott - Instagram Strategy
Instagram has become a primary destination for discovering travel inspiration, trends, and cultural…
Instagram Presence
LA Phil on Instagram: An Orchestra for Everyone
The Los Angeles Philharmonic is a 106-year-old nonprofit symphony orchestra. Our average ticket buy…
Instagram Presence
Logitech G Instagram
In the gaming tech category, brands lead with specs, product launches, and performance claims. Logi…
Instagram Presence
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Instagram Presence
Nekajui, A Ritz-Carlton Reserve Instagram Strategy Launch
Nekajui, A Ritz Carlton Reserve opened its doors February 25th, 2025 in Peninsula Papagayo, Guanaca…
Instagram Presence
RapCaviar
Hip-hop moves fast, and RapCaviar’s Instagram keeps pace with it. As RapCaviar grew into the mos…
Instagram Presence
Smokey Bear: Hopping on Trends, Sparking Awareness for Wildfire Prevention
Smokey Bear is the iconic figure behind the longest-running public service advertisement campaign i…
Instagram Presence
Tamsen Fadal: NYT Bestselling Author, Filmmaker, Podcast Host, & Emmy Award Winning Journalist
I am a New York Times bestselling author, filmmaker, podcast host, Emmy Award winning journalist, a…
Instagram Presence
The White Lotus Season 3
Season 3 of The White Lotus wasn’t just a success; it became a cultural moment. Building off the bu…
Instagram Presence
Viva Latino
Viva Latino has always been about discovery rooted in culture. Long before Latin music dominated gl…
Instagram Presence
W Hotels' Instagram
As a brand, W Hotels approaches Instagram with a clear ambition: to transform the channel from a tr…
Instagram Presence
WMATA Best IG Presence
Every day millions of people rely on transit, but few see the people and work behind it. Instagram …
Instagram Presence
Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
January wellness marketing typically follows one formula: New Year. New You.  For parents, that…