THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Instagram Presence

This category honors brand presence on Instagram. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.
Start an entry in this category
Instagram Presence
@pls.find
Pls.Find is a social experiment designed to catalyze online behavior as a force for good. The ac…
Instagram Presence
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Instagram Presence
Garage Beer Did Instagram
Garage Beer was built on a simple belief: social media shouldn’t support the marketing. It should b…
Instagram Presence
How Gushers Broke Instagram’s Algorithm
For years, Instagram has been a core part of Gushers’ winning social playbook. The problem was that…
Instagram Presence
Imagine5 – stories for a greener life
What drives us A study by Professor Damon Centola out of the University of Pennsylvania shows th…
Instagram Presence
JW Marriott - Instagram Strategy
Instagram has become a primary destination for discovering travel inspiration, trends, and cultural…
Instagram Presence
LA Phil on Instagram: An Orchestra for Everyone
The Los Angeles Philharmonic is a 106-year-old nonprofit symphony orchestra. Our average ticket buy…
Instagram Presence
Logitech G Instagram
In the gaming tech category, brands lead with specs, product launches, and performance claims. Logi…
Instagram Presence
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Instagram Presence
Overall Presence Pixar Instagram
This year, our approach to Pixar’s brand presence on Instagram has been defined by two main goals: …
Instagram Presence
RapCaviar
Hip-hop moves fast, and RapCaviar’s Instagram keeps pace with it. As RapCaviar grew into the mos…
Instagram Presence
Saratoga Made Instagram Its Canvas
In 2025, Saratoga® Spring Water redefined Instagram's role for the brand. Rather than compete in…
Instagram Presence
Smokey Bear: Hopping on Trends, Sparking Awareness for Wildfire Prevention
Smokey Bear is the iconic figure behind the longest-running public service advertisement campaign i…
Instagram Presence
Tamsen Fadal: NYT Bestselling Author, Filmmaker, Podcast Host, & Emmy Award Winning Journalist
I am a New York Times bestselling author, filmmaker, podcast host, Emmy Award winning journalist, a…
Instagram Presence
The White Lotus Season 3
Season 3 of The White Lotus wasn’t just a success; it became a cultural moment. Building off the bu…
Instagram Presence
Viva Latino
Viva Latino has always been about discovery rooted in culture. Long before Latin music dominated gl…
Instagram Presence
W Hotels' Instagram
As a brand, W Hotels approaches Instagram with a clear ambition: to transform the channel from a tr…
Instagram Presence
Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
January wellness marketing typically follows one formula: New Year. New You.  For parents, that…