THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Generative AI

This category honors the most creative and responsible use of generative AI and prompts as part of a campaign, original content, or project. Examples of generative AI uses include ideation, copy, images, music, audio, or video created with AI assistance.

See previous winners and honorees here.
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Generative AI
99 To Beat | Ken-Pop Dollar Hunters - Human Creativity. AI Perfected
When launching 99 to Beat with Ken Jeong and Erin Andrews, we looked for a timely, culturally relev…
Generative AI
Call Gronk on the Guacline
Ahead of the Super Bowl, AFM aims to drive avocado relevance during guacamole’s highest consumption…
Generative AI
FORMZEE: Designing the AI
Formzee explores how artificial intelligence can become a creative partner rather than a passive to…
Generative AI
First AI Presenter "SABAH"
Sabah was created to redefine how audiences experience news in the age of artificial intelligence. …
Generative AI
Fox News 2025 Christmas Campaign
In 2025, Fox News Media set out to redefine how a legacy news brand shows up in culture, not just …
Generative AI
Made With Lenovo Yoga
To establish Lenovo Yoga as a creator-first laptop and collaborator To demonstrate AI as an en…
Generative AI
Razorpay : Save The Cards
India moved a billion people to digital payments through UPI, building one of the world’s most adva…
Generative AI
Razorpay : The Fleece India Company
Indian brands are no longer local players. Luxury labels like Sabyasachi are dressing global icons.…
Generative AI
RazorpayX : Trial of the Century
The goal was straightforward, drive awareness for RazorpayX Payroll within the HR community. A rele…
Generative AI
The Power of You: Reframing CX Around the Leader
The most transformative force in any business isn't the software. It's the person behind it. Tha…
Generative AI
Turning Classic Monsters On Their Heads: A Creative Approach to Carbon Monoxide Awareness
Carbon monoxide is a silent killer—odorless, colorless, and often overlooked. To capture attention …
Generative AI
UNIQLO PUFFTECH Integrated Campaign
UNIQLO is a global brand built on Japanese innovation, simplicity, and functionality, with a strong…
Generative AI
What Is Discord?
Discord faced a unique challenge: to the outside world (and specifically marketers), it felt like a…