THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Multi-Platform Campaign

This category honors the most effective and creative campaign across multiple digital and social platforms. The entry should detail how the content was tailored for each platform while maintaining a unified message and achieving the campaign's goals and objectives.

See previous winners and honorees here.

Finalists

Multi-Platform Campaign
finalist
Black Mirror x TCKR Systems
The Challenge: Bringing TCKR Systems to Life Make It Social undertook the unique challenge of…
Multi-Platform Campaign
finalist
color e.l.f.nalysis
Color e.l.f.nalysis was born from a clear cultural gap: while color analysis had become one of beau…
Multi-Platform Campaign
finalist
Agua de Kefir X Nicolandria
Agua de Kefir is an electrolyte-rich beverage made from prickly pear cactus, delivering immediate h…
Multi-Platform Campaign
finalist
Dr Pepper Blackberry presents: Sounds of Succulence
In 2025, Dr Pepper was introducing the newest flavor to its line-up: Dr Pepper Blackberry. The flav…
Multi-Platform Campaign
finalist
Eat Your Words
Gen Z under-indexed on traditional mayo, viewing it as dated and uninspired. Yet the same audience …
Multi-Platform Campaign
finalist
Genshin x Duolingo
Since its launch, Genshin Impact has always sought to surprise and delight its global playerbase (o…
Multi-Platform Campaign
finalist
I Luv Ya for the Long Haul w/Art Garfunkel
The U.S. psoriasis treatment landscape is intensely competitive and continues to expand, with new e…
Multi-Platform Campaign
finalist
Intuit TurboTax x NCAA March Madness Reactive Social Program
TurboTax, in partnership with MKTG, set out to increase awareness of TurboTax’s offerings among Gen…
Multi-Platform Campaign
finalist
Murphy's Naturals "We Love Bugs"
Murphy’s Naturals is a bug repellent brand and Certified B Corporation that operates on a simple bu…
Multi-Platform Campaign
finalist
Nerd Out Paramount Multi-Platform Channel Launch
Nerd Out was born from a clear ambition: to create a dynamic, multi-platform social destination whe…
Multi-Platform Campaign
finalist
Park Sessions
Park Sessions was created to connect audiences to National Parks through culture, creativity, and c…
Multi-Platform Campaign
finalist
The American Revolution
The American Revolution, a film by Ken Burns, Sarah Botstein and David Schmidt premiered in 2025 on…
Multi-Platform Campaign
finalist
The White Lotus Season 3
To outpace Season 2, we turned social for The White Lotus Season 3 into a living character. From De…
Multi-Platform Campaign
finalist
Touch Grass Keyboard
There is latent love for the Yahoo brand, and we are on a mission to reignite that by tapping into …
Multi-Platform Campaign
finalist
Uber Advertising x Alexa+: 12 Days of Sleigh
How do you launch advanced AI during the most crowded marketing moment of the year and still get pe…
Multi-Platform Campaign
finalist
Vacation Flex
The airline industry in Canada has become increasingly competitive, with new “low-cost” airlines ca…
Multi-Platform Campaign
finalist
YouTube Celebrations 1 Trillion Views on Roblox
YouTube has facilitated Roblox's evolution from a game to a creative studio, by building a space wh…

Nominees

Multi-Platform Campaign
Al Arabiya Marketing Revamp Campaign (Copy)
Al Arabiya’s new studios in Riyadh were launched to redefine the future of news. The objective was …
Multi-Platform Campaign
Bridge to Equity: Automating savings via Myinfo
Our objective was to transform the FairPrice Group (FPG) app from a transactional tool into a "brid…
Multi-Platform Campaign
Confluence: Set Knowledge Free
In modern work, information is everywhere — yet no one can find what they need. For marketers an…
Multi-Platform Campaign
Driving Business Progress with the USGA
Leveraging Deloitte’s strong business relationship and sponsorship of the United States Golf Associ…
Multi-Platform Campaign
Flipz Up Your Game Day
Flipz – the chocolate-covered pretzel brand at the intersection of sweet and salty – entered 2025 w…
Multi-Platform Campaign
Food Network Hot List
Each year, Food Network announces their ‘Hot List’, an annual look at up-and-coming culinary rock s…
Multi-Platform Campaign
Harry: Potter Wizards of Baking
Food Network’s social platforms went all out to celebrate Season 2 of Harry Potter: Wizards of Baki…
Multi-Platform Campaign
Marriott Bonvoy Brings Fans Closer to Beyoncé’s COWBOY CARTER TOUR
As the official hotel partner of the COWBOY CARTER TOUR, Marriott Bonvoy launched a global social-f…
Multi-Platform Campaign
Miller Electric – Millermatic 211 PRO Product Launch
When Miller introduced the new Millermatic 211 PRO, it wasn’t just a product update, it was the evo…
Multi-Platform Campaign
People Inc. x Dove Holiday
With People Inc. x Dove’s “Scent of the Season,” we set out to transform the Dove Holiday Treats Co…
Multi-Platform Campaign
R-32 Refrigerant Campaign
Imagine waking up to discover that a critical component for indoor comfort, as essential as flour i…
Multi-Platform Campaign
St. Regis Hotels & Resorts - The Little Guide for a Grand Voyage
Elevate awareness and consideration of St. Regis’ Resort portfolio among high-net-worth families wh…
Multi-Platform Campaign
The Back-to-Campus Campaign Built for Gen Z's Biggest Moves
Urban Outfitters’ UO Haul was driven by the idea that the back-to-college moment is a cultural mile…
Multi-Platform Campaign
UCCU's Elevated Checking
Amid economic uncertainty and heightened competition for primary checking relationships, UCCU recog…