Nerd Out was born from a clear ambition: to create a dynamic, multi-platform social destination where fandoms of every size and flavor could celebrate the Paramount+ universe. Working in partnership with Paramount+, our objective was to launch a brand-new social identity @NerdOutParamount, that would both delight existing fans and invite new ones into the fold.
Paramount+ and Concept Arts worked together in deep collaboration to create to achieve this, we set out to build a holistic ecosystem that showcased the studio’s most iconic franchises from Star Trek, SpongeBob, Twin Peaks, and much more through a tone that always knows the deepest lore and laughs with fans, never at them. Our goals were threefold:
Our idea was simple but powerful: there are a million ways to nerd out, and fandom flourishes when you create a safe, celebratory space for it. Nerd Out would become that space, an engine for brand love, a hub for evergreen and trending content, and a launchpad for the next generation of streaming superfans.
We brought Nerd Out to life by building the brand from the ground up, identity, TOV, strategy, creative, operations, and cross-platform execution. Our approach began with deep audience and platform mapping to determine the best format, tone, and cadence for each channel. From there, we crafted a social ecosystem that embraced the full spectrum of fan behavior: nostalgia dives, meme culture, curated discoveries, and hyper-specific niche communities.
End-to-End Creative + Strategic Development
By partnering together we developed the brand’s visual identity with a dynamic motion reel that stitched together the studio’s most beloved titles, instantly signaling that Nerd Out was the new home base for all things fandom. With that foundation in place, we built an ongoing content engine responsible for:
Signature Creative Series
To give Nerd Out a distinct identity, we introduced recurring formats that resonated across TikTok, Instagram, FB and Threads:
In just seven months, Nerd Out grew to 547.3K+ collective followers, becoming one of Paramount+’s fastest-growing brand-born social communities. April alone drove 30K new followers, with total growth trending upward month over month.
Platform performance confirmed the impact.
Instagram surged from 22.8K engagements in July to 225.6K in September.
Facebook exploded from 790 engagements in July to 571.8K in October, powered by nostalgia driven storytelling.
TikTok delivered 190K+ engagements in September, with strong retention across trend led formats.
Threads grew to 1,506 engagements in October, building real conversational fandom.
Viewership momentum was equally strong, with Nerd Out consistently delivering a combined 18M to 28M monthly organic views and peaking above 30M during major content moments, far surpassing typical benchmarks for emerging entertainment handles.
These results validated our strategy: uniting fandoms across genres and generations, building a community anchored in joy and cultural fluency, and establishing a flexible content engine that could fuel seasonal campaigns and trending moments.
Ultimately, Nerd Out became more than a campaign, it became a sustained cultural and performance asset for Paramount+, where fans don’t just watch stories but return to celebrate them together, and the data proves it.
We consider this campaign a success not only for its rapid growth ( Over +547.3k collective followers in less than 7 months since its launch!) but because it created lasting equity for the Paramount+ brand, built a thriving community from scratch, and established a flexible creative engine that continues to evolve with culture.
