THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Multicultural Campaign

This category honors a brand, agency, or nonprofit’s excellence in executing a social or digital campaign that authentically engages with historically marginalized and underrepresented communities. This may include racial and ethnic groups, LGBTQ+ communities, women’s communities, people with disabilities, and more. Campaign goals may include raising awareness, inspiring action, educating, promoting inclusion, crowdfunding, or advancing philanthropic efforts.

Start an entry in this category
Ally Financial - Cuentas Claras (Our Two Cents)
TelevisaUnivision and Ally Financial partnered to inspire financial confidence within the U.S. Hisp…
Bad Bunny "Una Más" Amazon Music Livestream
The goal of the campaign was to build anticipation for Bad Bunny’s Una Más livestream on Amazon Mus…
Be Seen Campaign
Many Native Americans rely on Indian Health Services for medical care. When clinics are closed, str…
Get More Than You Expect: McValue Lunar New Year Red Envelope
The main goal of this campaign was to raise awareness of McDonald's new McValue platform while boos…
HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
For Pride 2025, HBO Max set out to celebrate the queer community that has long propelled its most i…
Immigration TV
Immigration TV was created to close a critical information gap affecting millions of Spanish-speaki…
NO CHOICE
No Choice was created to bring to life the shocking fact that globally 1 in 4 women and girls canno…
Nipsey Hussle x Metro: The Marathon Continues
The Nipsey Hussle x Metro culture collaboration was created to transform public transit from a func…
People Inc. x Citizen
The driving idea behind this campaign was to authentically connect Citizen with Hispanic audiences …
REVOLT's Bet on Black powered by Target (Season 5)
Back for its fifth season, Bet on Black - Visions to Ventures set out to equip Historically Black C…
REVOLT's Overtime Hustle presented by Ally (Season 2)
Overtime Hustle Season 2 is a branded content series designed to inspire viewers to work toward cre…
REVOLT's Receipts powered by Walmart (Season 3)
Back for its third season, Receipts powered by Walmart once again set out to bring game show fun, a…
Rental Family
To authentically connect Rental Family with Japanese American and broader AAPI audiences through cu…
Toyota Quiet Strength Featuring Ashley Mehta
The "Quiet Strength" campaign is a testament to Toyota’s commitment to creating messaging that is d…
University Hospitals x Radio One: Black Health 365
The idea driving this work was to address persistent racial health disparities by meeting Black com…
mitú | Walmart Filmmaker Mentorship Program Season 3
In 2025, Walmart sought to continue the brand’s cultural engagement strategy in the Hispanic market…