THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Paid & Amplification

This category honors the effective use of external marketing efforts including pay-per-click advertising, branded content and display ads to boost brand awareness and drive revenue.

See previous winners and honorees here.

Finalists

Paid & Amplification
finalist
"I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
For decades, The Luxury Collection was beloved for its 130+ extraordinary, one-of-a-kind hotels and…
Paid & Amplification
finalist
Jones Soda x Bethesda: Making the In-Game Quest Real
Jones Soda faced a critical challenge: 30 years of craft soda heritage had lost its cultural releva…

Nominees

Paid & Amplification
Abbott Elementary Reddit Disruptor
In "Abbott Elementary," a group of dedicated, passionate teachers — and a slightly tone-deaf princi…
Paid & Amplification
Fabric & Big Bus Tours: Turning £40K into £500K
Fabric Social was tasked with delivering a cost-efficient, global paid social campaign that would d…
Paid & Amplification
From Awareness to Action: Exceeding Goals in Rare Disease Lead Generation
Because individuals facing acromegaly may feel misunderstood or alone in their journey, this campai…
Paid & Amplification
JBL Campus: A Year Heard Through College Voices
The most powerful influence doesn’t feel like advertising — it feels like shared recognition. JBL s…
Paid & Amplification
Rescue Hi-Surf | From the Hawaiian islands - Talent Poster Series
The idea driving this work was to create social content that felt deeply rooted in the spirit and c…
Paid & Amplification
Revitalizing Growth: How AdQuantum Scales a Mindfulness & Habit-Tracking App on Meta & TikTok
The client approached us with a request to push the boundaries of user acquisition and revitalize t…
Paid & Amplification
Social-First Success: Marriott Bonvoy’s Member Education Campaign Showcases Partnerships and Earning
The Marriott Bonvoy Member Education campaign set out to redefine how paid social advertising can d…
Paid & Amplification
Talent Unearthed
To celebrate the impact that natural diamonds have on Botswana and its people, Fortune Brand Studio…
Paid & Amplification
What do you do?
The gig economy is booming. Freelancers everywhere are proving that a side hustle can become your m…