THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Paid & Amplification

This category honors the effective use of external marketing efforts including pay-per-click advertising, branded content and display ads to boost brand awareness and drive revenue.

See previous winners and honorees here.
Start an entry in this category
Paid & Amplification
"I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
For decades, The Luxury Collection was beloved for its 130+ extraordinary, one-of-a-kind hotels and…
Paid & Amplification
Abbott Elementary Reddit Disruptor
In "Abbott Elementary," a group of dedicated, passionate teachers — and a slightly tone-deaf princi…
Paid & Amplification
Fabric & Big Bus Tours: Turning £40K into £500K
Fabric Social was tasked with delivering a cost-efficient, global paid social campaign that would d…
Paid & Amplification
From Awareness to Action: Exceeding Goals in Rare Disease Lead Generation
Because individuals facing acromegaly may feel misunderstood or alone in their journey, this campai…
Paid & Amplification
JBL Campus: A Year Heard Through College Voices
The most powerful influence doesn’t feel like advertising — it feels like shared recognition. JBL s…
Paid & Amplification
Jones Soda x Bethesda: Making the In-Game Quest Real
Jones Soda faced a critical challenge: 30 years of craft soda heritage had lost its cultural releva…
Paid & Amplification
Rescue Hi-Surf | From the Hawaiian islands - Talent Poster Series
The idea driving this work was to create social content that felt deeply rooted in the spirit and c…
Paid & Amplification
Revitalizing Growth: How AdQuantum Scales a Mindfulness & Habit-Tracking App on Meta & TikTok
The client approached us with a request to push the boundaries of user acquisition and revitalize t…
Paid & Amplification
Social-First Success: Marriott Bonvoy’s Member Education Campaign Showcases Partnerships and Earning
The Marriott Bonvoy Member Education campaign set out to redefine how paid social advertising can d…
Paid & Amplification
Talent Unearthed
To celebrate the impact that natural diamonds have on Botswana and its people, Fortune Brand Studio…
Paid & Amplification
What do you do?
The gig economy is booming. Freelancers everywhere are proving that a side hustle can become your m…