THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their target audiences.

See previous winners and honorees here.

Finalists

Brand Awareness Campaign
finalist
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Brand Awareness Campaign
finalist
Black Men's Roundtable Presented by SisterSong & BLD PWR
SisterSong partnered with Build Power to launch a bold culture change campaign engaging Black men i…
Brand Awareness Campaign
finalist
California Post: Betting the House on Bold Conviction
The New York Post has always been defined by its bold point of view.  But in a polarized media l…
Brand Awareness Campaign
finalist
Comfort Molly-Mae x Pure Heaven Scent: A 360 Creator Partnership
In May 2025, Unilever Homecare launched Comfort's new Pure Heaven Scent range in partnership with o…
Brand Awareness Campaign
finalist
Confluence: Set Knowledge Free
In modern work, information is everywhere — yet no one can find what they need. For marketers an…
Brand Awareness Campaign
finalist
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
Brand Awareness Campaign
finalist
Eventbrite's Social Study: Reset to Real
Social Study: Reset to Real was built on a bold ambition: to redefine Eventbrite’s role in culture.…
Brand Awareness Campaign
finalist
K-Drama Day Campaign
While the language spoken may be different, the love for K-dramas is universal as fans laugh, cry, …
Brand Awareness Campaign
finalist
Long Live
The objective of the Long Live campaign is to build deep emotional connection and cultural relevanc…
Brand Awareness Campaign
finalist
McKinsey asks, “What’s your next brilliant move?”
On the eve of its 100th anniversary, McKinsey faced a rare challenge: not to reinvent itself, but t…
Brand Awareness Campaign
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Brand Awareness Campaign
finalist
Pete Davidson, Official Boyfriend of Reformation
In honor of Valentine's Day 2025, Reformation introduced Pete Davidson as its Official Boyfriend, s…
Brand Awareness Campaign
finalist
Progresso Soup Drops
When Americans think of soup, one brand comes to mind—and it isn’t Progresso. The ubiquitous red ca…
Brand Awareness Campaign
finalist
Reintroducing Fresh: Mentos Freshmaker Moment for Gen Z
Introduced in the 1990s, Mentos’ “Freshmaker” jingle has been a familiar part of the brand’s identi…
Brand Awareness Campaign
finalist
Snooze Insurance
College students spend $40 billion annually on food, and delivery habits form with the independence…
Brand Awareness Campaign
finalist
St. Regis Hotels & Resorts - The Little Guide for a Grand Voyage
Drive awareness and consideration of St. Regis’ Resort portfolio among high-net-worth families whil…
Brand Awareness Campaign
finalist
SuperAwesome x Paramount: How 'The SpongeBob Movie' Became a Cross-Game Adventure for Gen Alpha
Paramount faced a modern marketing paradox: while SpongeBob is iconic, the Gen Alpha audience is in…
Brand Awareness Campaign
finalist
The Muppets 70th Anniversary Celebration
For the 70th anniversary of The Muppets' debut in 1955, Disney executed a 70 week-long celebration …
Brand Awareness Campaign
finalist
Toy Story 30th Anniversary Campaign
2025 brought us the 30th anniversary of the Pixar film that started it all - Toy Story! To celebrat…
Brand Awareness Campaign
finalist
Transforming CleanTok, Clorox and Ketchum
Since 2021, Clorox has built a distinctive voice on #CleanTok as an integral place to tell its stor…
Brand Awareness Campaign
finalist
W PRESENTS: The Retreat
W PRESENTS: The Retreat at W Koh Samui set out to redefine W Hotels’ global music platform through …
Brand Awareness Campaign
finalist
When You Love Aruba, It Loves You Back.
Responsible tourism is no longer a trend - it’s a global imperative. For Aruba, where vibrant cultu…
Brand Awareness Campaign
finalist
YouTube Rickrolls The Internet: YouTube's 20th Birthday
To celebrate YouTube’s 20th anniversary, our goal was to drive brand affinity and "recall" by speak…

Nominees

Brand Awareness Campaign
"I AM THE LUXURY COLLECTION" GLOBAL BRAND CAMPAIGN
For decades, The Luxury Collection was beloved for its 130+ extraordinary, one-of-a-kind hotels and…
Brand Awareness Campaign
31 Nights of Halloween 2025 Social Campaign
For Halloween, Freeform offers 31 nights full of bone-chilling thrills, spooky scares, and terrifyi…
Brand Awareness Campaign
AI-Generated K-Pop Campaign for APEC 2025
AI와 K팝을 활용한 공유 가능한 공공 콘텐츠를 제작하여 전 세계 시청자의 참여를 유도하고, 기존 정부 홍보 방식을 재정의하며, 언어와 문화적 장벽을 넘어 2025년 APEC 정…
Brand Awareness Campaign
Al Arabiya Marketing Revamp Campaign
Al Arabiya’s new studios in Riyadh were launched to redefine the future of news. The objective was …
Brand Awareness Campaign
Ambition
The objective of this campaign was to evolve the brand’s storytelling from product-led messaging to…
Brand Awareness Campaign
Baby Shark 10th Anniversary Global Campaign
To celebrate Baby Shark's 10th anniversary globally, the core message of the campaign was simple ye…
Brand Awareness Campaign
Back to School with Cumby’s: A Nostalgia-Fueled Back-to-School Anthem
Brand Awareness Campaign
Dwanta’s Lost Can
The objective of ‘Dwanta’s Lost Can’ was to drive awareness and trial for ZOA’s Dwanta Holiday Punc…
Brand Awareness Campaign
Elevating Boots UK: Shoplooks Creators Ignite Brand Awareness
As marketing partners for the Boots UK campaign, our primary objective at Shoplooks was to elevate …
Brand Awareness Campaign
Experian Exchange
Experian Exchange is an integrated global campaign across paid, owned and social channels featuring…
Brand Awareness Campaign
Fox News 2025 Super Bowl Ad
In 2025, Fox News Media set out to redefine how a legacy news brand shows up in culture, not just …
Brand Awareness Campaign
Good Morning, Moon
Morning people are a special breed. Up early, approaching the day with intention and positivity, th…
Brand Awareness Campaign
Gorilla Glue: The Go-To Choice for Professionals
Gorilla Glue is a household name among general consumers, but awareness of its Heavy-Duty Construct…
Brand Awareness Campaign
Graduate Financially
Aiming to shake people out of their banking inertia, Ally launched a new campaign that leaned into …
Brand Awareness Campaign
Hulu’s Drama Brand Influencer Campaign
Hulu has the drama you want. To maximize social engagement and tune-in, while reinforcing Hulu as t…
Brand Awareness Campaign
Keep It Real: McAfee’s AI Scam Media Relations Campaign
The campaign centered on one idea:  When people stay silent, scammers win—and the only way to tr…
Brand Awareness Campaign
Life Test Drive
Volkswagen’s communications about electric vehicles often focused on range, mileage, and charging t…
Brand Awareness Campaign
Logitech G Keep Playing
Logitech G’s KEEP PLAYING brand campaign amplifies a powerful truth: The feelings of joy and accomp…
Brand Awareness Campaign
Marsh at WEF26
For one intense week, the world’s eyes turn to Davos as global business and political leaders conve…
Brand Awareness Campaign
Mission Impossible Rewatch Campaign
Ahead of Mission: Impossible—The Final Reckoning, Paramount wanted to properly honor one of the mos…
Brand Awareness Campaign
Mom: The Original Influencer
For Mother’s Day 2025, Bobbie set out to challenge the modern influencer economy and reframe who we…
Brand Awareness Campaign
Mother’s Judgement - Diablo IV’s Diabolical Mother’s Day
For Mother’s Day 2025, Diablo IV saw an unexpected opportunity: reclaim the holiday in the name of …
Brand Awareness Campaign
Pepsodent Ghana: Crafting Smiles Through the Smile Ride and Kids School Tour
In Ghana, less than 50% of the population brushes their teeth twice daily, and oral hygiene awarene…
Brand Awareness Campaign
SMACNA National Careers in Trades Week
SMACNA’s National Careers In Trades Week sets out to educate and inform people about the many benef…
Brand Awareness Campaign
Snack, Smile, Repeat: How Plackers Turned Everyday Food Moments into Floss-Worthy Partnerships
Plackers aimed to break out of the oral care aisle and into everyday culture — reaching new audienc…
Brand Awareness Campaign
Talent Unearthed
To celebrate the impact that natural diamonds have on Botswana and its people, Fortune Brand Studio…
Brand Awareness Campaign
UFC x Prince St. Pizza Marketing Campaign
Prince St. Pizza partnered with UFC to create a culturally disruptive collaboration that would auth…
Brand Awareness Campaign
W Hotels x Hotel Tales
Founded in the 90s, W Hotels broke onto the hospitality scene in loud opposition to “The Beige Age”…
Brand Awareness Campaign
What I Didn’t Know
What I Didn’t Know was driven by a powerful, but often ignored reality: Freedom is only the first s…
Brand Awareness Campaign
Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
January wellness marketing typically follows one formula: New Year. New You.  For parents, that…
Brand Awareness Campaign
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