THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their target audiences.

See previous winners and honorees here.
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Brand Awareness Campaign
31 Nights of Halloween 2025 Social Campaign
For Halloween, Freeform offers 31 nights full of bone-chilling thrills, spooky scares, and terrifyi…
Brand Awareness Campaign
AI-Generated K-Pop Campaign for APEC 2025
AI와 K팝을 활용한 공유 가능한 공공 콘텐츠를 제작하여 전 세계 시청자의 참여를 유도하고, 기존 정부 홍보 방식을 재정의하며, 언어와 문화적 장벽을 넘어 2025년 APEC 정…
Brand Awareness Campaign
Elevating Boots UK: Shoplooks Creators Ignite Brand Awareness
As marketing partners for the Boots UK campaign, our primary objective at Shoplooks was to elevate …
Brand Awareness Campaign
Experian Exchange
Experian Exchange is an integrated global campaign across paid, owned and social channels featuring…
Brand Awareness Campaign
Hulu’s Drama Brand Influencer Campaign
Hulu has the drama you want. To maximize social engagement and tune-in, while reinforcing Hulu as t…
Brand Awareness Campaign
K-Drama Day Campaign
While the language spoken may be different, the love for K-dramas is universal as fans laugh, cry, …
Brand Awareness Campaign
Keep It Real: McAfee’s AI Scam Media Relations Campaign
The campaign centered on one idea:  When people stay silent, scammers win—and the only way to tr…
Brand Awareness Campaign
Snack, Smile, Repeat: How Plackers Turned Everyday Food Moments into Floss-Worthy Partnerships
Plackers aimed to break out of the oral care aisle and into everyday culture — reaching new audienc…