Al Arabiya’s new studios in Riyadh were launched to redefine the future of news. The objective was to create a next‑generation broadcast environment that delivers an unprecedented visual and informational experience, a newsroom capable of keeping pace with the speed of global events while setting new industry benchmarks.
The transformation was built around one core message: “Al Arabiya Ahead of Its Time العربية_تسبق_عصرها#”
Our campaign goals were :
The goal was to create massive public anticipation and drive widespread awareness of the new identity, new studios, and new direction.
2. Launch Campaign:
Drive maximum visibility, tune-in, and live viewership for the moment the new studios went on air on 8 February 2026, ensuring the reveal reached audiences across all platforms, from outdoor screens to social media to partner networks.
The campaign aimed to demonstrate that this revamp was not cosmetic, but a full technological leap that elevated the entire news experience.
Lead with people, then product. We put our presenters front and center. Their teasers, retweets, and quote‑posts carried the message with personality and trust sparking organic conversation before paid media even kicked in.
Make social the launchpad. Over 500 posts rolled out in waves: mood‑setting teasers, sleek motion graphics, behind‑the‑scenes glimpses, and countdown creatives tailored to X, Instagram, TikTok, Snapchat, Facebook, and YouTube.
Win attention with short‑form. We invested in vertical video where our audience lives. TikTok ads delivered breakout performance (8.2M and 6.1M views on key creatives), with thumb‑stopping hooks and fast editorial pacing.
Be present where premium audiences are. We deployed Shahid placements and YouTube/Gmail/mobile app ads to keep the brand in high‑intent environments, clean, cinematic, and unmistakably Al Arabiya.
Own the streets at the right moments. An outdoor campaign in key locations extended the story offline, reinforcing the message at scale.
Keep the narrative consistent. Every touchpoint carried the same promise, technology, design, and storytelling working together anchored by #AlArabiya_Ahead_Of_Its_Time.لعربية_تسبق_عصرها#
1. Exceptional Awareness Reach
Across platforms, the campaign generated:
2. Record-Breaking Live Launch
The X livestream exceeded 2 million live viewers
3. Presenter-Led Viral Momentum
Presenter amplification significantly boosted organic reach, with many of the channel’s top talents reposting, quoting, and building conversation around the revamp.
4. Unified Brand Moment Across the Arab World
The combination of outdoor, live streaming, Shahid presence, and online buzz created a synchronized media moment — positioning Al Arabiya as a future-driven network and reaffirming the brand promise:
“Al Arabiya Ahead of Its Time — #AlArabiya_Ahead_Of_Its_Time.”
5. A Landmark Launch Campaign
The campaign succeeded in turning a studio revamp into a regional cultural event, cementing Al Arabiya’s leadership in news, technology, and storytelling.
