THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

TikTok Partnership

This category honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign, project, or piece of content optimized for TikTok.

See previous winners and honorees here.

Finalists

TikTok Partnership
finalist
200 Years of Stories
Last year marked the 200th anniversary of the modern railway in Britain. Two centuries of journeys …
TikTok Partnership
finalist
AARP + Gen X: Celebrating the "Forgotten Generation"
To effectively reach and engage Generation X – a generation that has often been overlooked – AARP h…
TikTok Partnership
finalist
Bedsider x Julieta ASMR
Social media is playing a bigger role than ever in how young people take in information. Our resear…
TikTok Partnership
finalist
How I Crunch it Campaign
Creators were not added to the idea. They were the idea. Bugles had recently begun local product…
TikTok Partnership
finalist
Ides of March
Every week, food brands swarm Twitter, TikTok, and Instagram with the same recycled “holiday hijack…
TikTok Partnership
finalist
Let the Creators Lead: Chili’s Triple Dipper Campaign Powered by Real-Life Social Stories
Chili’s holds a special place in America’s heart. It isn’t just somewhere to eat; it’s a place to b…
TikTok Partnership
finalist
NOW YOU SEE ME: NOW YOU DON’T - MAKING MAGIC HAPPEN WITH ZACH KING
To celebrate the tickets-on-sale moment for Now You See Me: Now You Don’t, Lionsgate and Think Jam …
TikTok Partnership
finalist
Planet Fitness - New Year's Eve
For over a decade, Planet Fitness has been a presenting sponsor of the Times Square New Year’s Eve …
TikTok Partnership
finalist
TikTok Creators Empower Parents with Mental Health Resources to Support their Teens
Across the country, many young people are facing mental health challenges, yet often do not receive…

Nominees

TikTok Partnership
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
TikTok Partnership
Only Murders in the Building Season 5 Influencer Campaign
Hulu Original mystery-comedy “Only Murders in the Building” follows three strangers (Steve Martin, …
TikTok Partnership
The Luxury Collection - Claire Dinhut/MAD Academy
The Luxury Collection believes that sustainability is not just a program – it’s a perspective. Thro…
Vote for X Partnership