THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Branded Series

This category honors the most creative and effective use of a branded content series, such as a digital web series or docu-series.

See previous winners and honorees here.

Finalists

Branded Series
finalist
ARRIVAL | A Goldenvoice Original Series
The objective of ARRIVAL was to capture the Coachella Effect in cinematic form. This is the unique …
Branded Series
finalist
Ari the Acrobat
Ari the Acrobat was created to make Adobe Acrobat feel human, entertaining, and culturally relevant…
Branded Series
finalist
Boah, Bahn!
Boah, Bahn! was driven by a radical idea: to reconnect with audiences, Deutsche Bahn needed to stop…
Branded Series
finalist
COASTARS
In a world where social feeds are saturated and attention is fleeting, Universal Destinations & Exp…
Branded Series
finalist
Celebrity Substitute
Produced in collaboration with Amazon, Celebrity Substitute combines A-list celebrity guests with e…
Branded Series
finalist
Double Entry
Double Entry began with a simple insight: bookkeepers and small business owners—our core audience—a…
Branded Series
finalist
Get To Going
Destination marketing is oversaturated with idealized, surface-level portrayals of people and place…
Branded Series
finalist
Google Android x McLaren "Lights Out"
In 2025 our objective was with the Android x McLaren partnership was to transform a high-priority s…
Branded Series
finalist
Hi, I’m High
In the face of Meta’s restrictive cannabis advertising policies, Gotham set out to achieve what …
Branded Series
finalist
Home for the Pawlidays
During the holiday season, when audiences are inundated with emotional messaging and peak generosit…
Branded Series
finalist
Made With Lenovo Yoga
To establish Lenovo Yoga as a creator-first laptop and collaborator To demonstrate AI as an en…
Branded Series
finalist
Minnie’s Daily Routines
Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to to…
Branded Series
finalist
Nasdaq - The Winning Formula
Our objective was to create a content franchise that positions Nasdaq as a cultural leader at the i…
Branded Series
finalist
REVOLT's Bet on Black powered by Target (Season 5)
Back for its fifth season, Bet on Black - Visions to Ventures set out to equip Historically Black C…
Branded Series
finalist
The Fastest Six Weeks in Sports
The Fastest Six Weeks in Sports was created to capture one of the most emotionally intense and cult…
Branded Series
finalist
Tour Detour
Tour Detour began with a simple, slightly unhinged idea: If the internet insists that high-mile Ni…
Branded Series
finalist
UNIQLO HEATTECH Early Risers Video Series
The objective of the HEATTECH Early Risers campaign was to strengthen HEATTECH’s position as UNIQLO…
Branded Series
finalist
Visa: Take Your Driver to Work Day
Formula 1 is accelerating in the U.S., but with every car and firesuit covered in logos, sponsorshi…
Branded Series
finalist
Yellowstone Bourbon x Outside | Discovering Yellowstone
The objective of Discovering Yellowstone was to position Yellowstone Bourbon as a premium, purpose-…
Branded Series
finalist
Yokohama Tire: Aspects of Ambition
Aspects of Ambition aimed to further define Yokohama Tire's role in motorsports by shifting the sto…
Branded Series
finalist
You Watched WHAT on YouTube? YouTube's Watch History Series
YouTube’s Watch History series goes behind the screen to show what creators and big-name talent are…

Nominees

Branded Series
Common Cents
As healthcare costs rise, Americans face an overwhelming reality: one-in-three leave a prescription…
Branded Series
Girl Room
Amazon Prime collaborated with digital production company Gymnasium to create Girl Room, the viral …
Branded Series
Into Roundup
What if you didn’t have to turn on an old John Wayne movie to see cowboys in action? For generation…
Branded Series
Keep Up: The Making of the Heart
The objective of KEEP UP: The Making of The Heart was to build an audience and create brand awarene…
Branded Series
Making It
Cricket Wireless set out to demonstrate how the brand helps people do more of what they love by inv…
Branded Series
People Inc. x Dove Holiday
The main goal with the “Love at First Scent” episodic branded video series was to spark immediate e…
Branded Series
Prospect to Pro: Tez Johnson
Following the path of newly-drafted young athletes, NFL deepened fan engagement with players by cre…
Branded Series
REVOLT's Overtime Hustle presented by Ally (Season 2)
Overtime Hustle Season 2 is a branded content series designed to inspire viewers to work toward cre…
Branded Series
REVOLT's Receipts powered by Walmart (Season 3)
Back for its third season, Receipts powered by Walmart once again set out to bring game show fun, a…
Branded Series
Smarter Technology, Real Results - Lenovo Customer Sizzle
The core idea behind this film was simple but ambitious: let customers tell Lenovo’s story, not Len…
Branded Series
Talent Unearthed
To celebrate the impact that natural diamonds have on Botswana and its people, Fortune Brand Studio…
Branded Series
W PRESENTS: The Retreat
W PRESENTS: The Retreat at W Koh Samui set out to redefine W Hotels’ global music platform through …
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