Amazon Prime collaborated with digital production company Gymnasium to create Girl Room, the viral spinoff from the hit content series Boy Room. This social-first series delivers an unfiltered, non-traditional look into the lives of America's messiest, most fascinating young women, hosted by actor, comedian, and podcaster Owen Thiele.
These rooms are not just messy—they are rich repositories of personality and passion. Each episode is a deep dive into the subject's unique life, featuring women ranging from a professional circus performer to a self-described witch. Girl Room elevates personal artifacts and memories into a form of hyper-authentic storytelling rarely found in typical brand advertising.
Every episode culminates in an extreme room makeover powered by the speed of Prime’s fast and free delivery. Far from a standard product placement, Prime serves as the essential catalyst for transformation, enabling each woman to instantly curate a space that reflects her identity and ambitions. This narrative seamlessly extends to the audience via a shoppable Amazon storefront, positioning Prime not merely as a retailer, but as the engine of self-expression and personal evolution.
Girl Room was conceived directly from audience demand, making it a true example of reactive, community-led branded content. During Season 1 of Boy Room, viewers organically flooded the comments asking a brand to step in and help transform these rooms – so Prime was able to organically get involved and provide a strong value add. After Season 2, audiences overwhelmingly called for a “girl version” of the show. Once again, Prime and Gymnasium listened and delivered, demonstrating a clear commitment to content born from its community.
New episodes are released weekly across the @girlroom TikTok, Instagram, and YouTube handles, maximizing engagement where the audience already lives. Since launching in November 2025, Girl Room has amassed over 80 million views and 225,000 followers across platforms—achieved with zero paid spend and entirely organic traction. Not to mention the Girl Room Amazon storefront has done over $50K in sales and the account has received over 21K room submissions via DM.
