Experian Exchange is an integrated global campaign across paid, owned and social channels featuring discussions with company leaders on new insights about the ways that Experian is using data, innovation, and technology to address the challenges faced by the business community. By sharing informed, real-life examples and expert perspectives, Experian Exchange principally aims to foster an improved understanding of how data and technology can be harnessed to create better customer experiences, enhance decision-making and promote financial inclusion. The goal is to re-position the corporate brand narrative towards technology and innovation, and to engage customers and investors with the story of Experian’s evolution from credit bureau to global data and technology powerhouse.
The programme’s objective is also to increase awareness of Experian’s ability to help businesses and individuals through an engaging and creative format. Episodes include discussions of topical issues such as how fraudsters are leveraging AI to mimic individuals and manipulate systems, and the importance of financial inclusion and consumers building good financial health. It provides industry insights from within the business, through a diverse range of spokespeople with expert knowledge of their sector. Experian Exchange targets leaders and employees across the financial services and technology industries, as well as the company’s customers and employees at other data and analytics businesses, and it maintains a global perspective in line with the company footprint. As an educational and insightful campaign, it resonates with a broad professional audience who are facing the challenges discussed in their everyday working life.
Experian Exchange was distributed through an integrated campaign across owned and paid channels. It has a standalone page on the company website and a YouTube channel, meaning it is free and accessible to a broad audience. Each episode is moderated by global business journalist Del Irani and is also supported by a paid ReutersPlus article which delves into the topic area in greater detail. The video is shared on the company’s LinkedIn and Facebook pages and benefits from the brand’s strong following. This aids the campaign’s ability to reach its target audiences as engagement from the company’s employees boosts reach and the ability to connect with employees and leaders in the financial services and technology industries. The success of the platform also spurred new opportunities, including a high-profile speaking engagement at Reuters Next, where host Del Irani and Group President of Financial Services for North America, Scott Brown delivered a live Experian Exchange session to a global audience.
In addition to the core distribution strategy, a secondary social campaign was launched to extend the reach and deepen engagement. This included creating bite-sized clips from the full-length videos, tailored for quick consumption across platforms like LinkedIn, Facebook, TikTok, and YouTube Shorts. These shorter pieces allowed audiences to access key insights more easily, encouraging further exploration of the full episodes. To complement this, behind-the-scenes content from the filming and production process was shared via Del Irani and the company’s social channels, offering a more personal, authentic view of the campaign.
The series consists of 16 videos (9 more planned with Season Three) with prominent executives who share their own experiences of addressing challenges and effectively harnessing technology to deliver superior customer and client outcomes. Following a consistent interview-style approach, they unpack topical issues faced by the financial services industry today.
The content has been created to cut across stakeholder groups and resonate with Experian’s clients, prospects and investor audience, and all those audiences have engaged positively with the series. All of which have contributed to continued strong financial performance and a share price which has touched record highs in the last two years. Experian Exchange also effectively increases awareness of the company’s ability to help businesses and individuals in new ways through an engaging and creative format. Thanks to the broad range of topics covered on the programme, it appeals to all the business’ stakeholders and strengthens the company’s reputation.
Experian Exchange has proven highly effective for brand building and audience engagement. Seasons 1 and 2 attracted over 22 million views, season 3, launched in July 2025, has already surpassed 6million views.
The paid Reuters syndication met all Reuters Benchmarks and surpassed KPIs, earning 21.8 million impressions and 17,000 clicks. The campaign drove 15,300 clicks with Reuters custom display placements exceeding click-through-rate benchmarks by +186%. LinkedIn promotions via the ReutersPlus social handle delivered +34% above benchmark. Engaged audiences spent 1.39minutes on articles on average, with popular topics reaching over 2.28minutes.
The series showcase Experian’s unique capabilities and the breadth of its global business, highlighting its role as a data and technology innovator. By covering diverse topics, the campaign reinforces Experian’s evolution beyond its credit bureau roots into a global data and technology powerhouse.
Episodes with Alex Lintner, CEO of Software Solutions, and Lloyd Pitchford, Chief Financial Officer, exceeded 2–4 million views. Andrew Abraham, MD of Global Data Quality’s video went viral on the Meta social platforms and resonated with global business audiences, earning 200 additional Instagram followers. General Manager of AI and Automation Christine Foster’s video went viral on TikTok, earning 102,000 views within 48-hours.
With cumulative reach surpassing 28 million views globally, Experian Exchange elevates Experian’s voice in the industry and is a scalable platform for ongoing thought leadership. Its integrated PESO model — spanning paid, earned, shared, and owned media — continues to maximise visibility, reinforcing Experian’s position at the forefront of data and technology innovation, globally.