To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt authentic to one of the most iconic and competitive franchises in pop culture. With a passionate global fan base and no shortage of noise around trailer launches, the challenge was to cut through the clutter and deliver a world premiere that didn’t just announce the film, but activated and immersed the world’s most passionate fans, sparking participation at scale.
At the core of Mortal Kombat is rivalry and we recognized that this competitive energy could be transformed into the driving force behind the launch itself. Rather than treating the trailer drop as a passive viewing moment, Loop turned it into a live, in-world experience that invited fans to engage head-to-head in real time, building tension and anticipation before the reveal.
Utilizing Loop’s proprietary technology, we created a global live broadcast streamed simultaneously across more than 25 social accounts on all major platforms. The event featured interactive matchups, character reveals, cast cameos, and surprise moments. Fans didn’t just watch; they reacted, debated, and competed live as the premiere unfolded, with engagement escalating toward the trailer drop.
The live experience generated over 5 million live impressions and more than 500,000 interactions during the broadcast. When the red-band trailer dropped, the momentum translated immediately: the trailer amassed 106.8 million worldwide views within its first 24 hours, setting an all-time record for a red-band trailer.
The impact was felt well beyond social platforms. Deadline hailed the release with the headline, “‘Mortal Kombat II’ Red Band Trailer Is A Knockout With Record 107M Views,” cementing the campaign as a cultural moment. By turning fan rivalry into real-time firepower, Loop helped position Mortal Kombat II as a global event ahead of its release, demonstrating the power of immersive, fan-first experiences to transform a trailer drop into a cultural moment.
