Position St. Regis Hotels & Resorts as a leader at the intersection of fashion and travel, highlighting the STAUD for St. Regis collection as a seamless extension of the guest experience that blends style and functionality for resort living. By leveraging influencer content and strategic earned media, the campaign aims to set a benchmark for future luxury-fashion collaborations while creating anticipation around the limited-edition drop. Ultimately, the initiative seeks to inspire consideration of St. Regis Resorts among discerning travelers, linking the collection to the elevated, curated experiences of resort and alpine living.
In 2025, St. Regis Hotels & Resorts—renowned for creating legendary experiences worldwide—launched its first-ever collaboration with Los Angeles–based fashion brand STAUD, debuting a limited-edition resort accessories collection that has since expanded into a seasonal series.
Blending STAUD’s modern West Coast aesthetic with the timeless glamour of St. Regis, the collaboration now spans both resort and winter collections, offering versatile pieces designed to transition seamlessly from sun-soaked escapes to alpine retreats and après-ski moments.
At The St. Regis Bal Harbour Resort and The St. Regis Punta Mita Resort, bespoke retail pop-ups offered curated displays and exclusive shopping experiences. Each space was thoughtfully designed to merge STAUD’s relaxed California aesthetic with the refined ambiance of St. Regis resorts, creating an environment that reflected the balance of coastal allure and modern sophistication that defines both brands. These activations brought the collaboration to life within St. Regis properties, an important pillar of the brand’s partnership strategy, inviting guests to engage with the collection in destinations that embodied the spirit of elevated leisure.
The second limited-edition capsule from STAUD and St. Regis Hotels, the Alpine Collection, was presented at a bespoke pop-up at The St. Regis Aspen Resort, coinciding with the Snow Polo Championship Finals, offering guests a curated environment to explore the collection in a setting that reflected the collection’s elevated, alpine-inspired aesthetic.
St. Regis partnered with a select group of influencers for the resort collection who embody the jet-set lifestyle and modern elegance central to the collaboration.
Chosen for their ability to authentically interpret the collection’s narrative of chic, effortless travel, these creators experienced immersive stays at The St. Regis Punta Mita Resort and The St. Regis Bal Harbour Resort, bringing the pieces to life in real-world destinations and creating aspirational storytelling across social media.
Three main influencers anchored the resort collaboration: Hannah Chody, TyLynn Nguyen, and Blair Eadie. Their content showcased the STAUD for St. Regis collection across both the influencers’ channels and St. Regis’s owned platforms, amplified through paid media to reach new audiences within the luxury fashion and travel spaces. Highlights included editorial-style photography and lifestyle storytelling that captured the versatility of the pieces from day to evening.
For the Alpine Collection, additional influencers—Phoebe Tonkin, Steph Shep, Lauren Perez, Bianca Finch, Ro Brahmand, and Ella Angel—brought their own distinctive perspectives and style, creating aspirational content that highlighted the collection’s elegance, functionality, and appeal across winter resort destinations.
To extend the reach of the collaboration and spark organic social conversation, select pieces from the STAUD for St. Regis resort collection were gifted to a curated network of influencers, tastemakers, and friends of both brands.
Recipients were chosen for their influence in fashion, lifestyle, and travel, as well as their alignment with the effortless sophistication that defines both STAUD and St. Regis.
By inspiring additional partnership content among recipients, the gifting program amplified visibility across social platforms, positioning the collection as a coveted must-have for the modern jet-setter.
The STAUD for St. Regis collaboration successfully delivered on key objectives, positioning St. Regis as a leader at the intersection of fashion and travel, generating meaningful earned and social recognition and establishing the collection as a must-have for the modern jet-setter.
Instagram collaboration posts drove exceptional engagement, outperforming typical boosted content and highlighting the strength of a dual-brand social partnership. Shared across St. Regis and STAUD accounts, resort posts reached 592.3K users, generated 1.2M impressions, and earned 23.1K engagements—including 1.1K shares—with a 3.7% engagement rate. Additionally, Alpine Collection posts reached 607K users, 271.4K impressions, and 7.2K engagements at 2.7%. Social traffic to St. Regis resort booking pages rose 22%, marking one of the brand’s strongest social-driven launches.
Influencer partnerships further amplified reach. Earned media from the resort collection generated 213 posts reaching 1.5M people, with 7.3M impressions and 147.8K engagements. Alpine Collection earned 20 posts reaching 1.93M people, with 3.99M impressions and 229K engagements at 2.32%. Whitelisted content delivered over 1.4M impressions and 37K link clicks on Instagram, plus 720K impressions and 12.8K engagements on TikTok, outperforming influencers' typical engagement. Editorial coverage delivered 63 placements and 2.14B impressions, reinforcing both brands’ authority. Digital platforms garnered 2.17M impressions, showcasing the collection, pop-ups, and influencer moments while fostering engagement.
The STAUD for St. Regis collaboration celebrated this first-ever partnership, setting a new benchmark for cross-industry collaborations. Earned media, influencer content, and social amplification elevated the collection, generating meaningful engagement, and memorable experiences while reinforcing its status as a must-have for jet-setters.