At the PaleyFest red carpet for It’s Always Sunny in Philadelphia, one unexpected detail stole the spotlight: Danny DeVito wearing Crocs.
What could have been a standard premiere clip became a perfectly chaotic, internet-ready moment that embodied the unapologetic spirit of Sunny. Our objective was simple, capture the authenticity fans love and let the absurdity speak for itself.
Rather than overproduce the moment, we leaned into real-time capture and rapid deployment. The clip spotlighted Danny DeVito casually revealing his Crocs on the red carpet - no explanation, no polish, just pure Sunny energy.
By resisting overbranding and allowing the authenticity of the moment to lead, the content felt less like marketing and more like fan created content.
The video quickly gained traction across Instagram and TikTok, driving massive engagement and fan conversation. Viewers flooded the comments, shared the clip, and amplified it beyond core Sunny audiences.
The moment became memeable, reinforcing Danny DeVito’s icon status while proving that sometimes the most viral content isn’t planned spectacle, but perfectly captured chaos.
In true Sunny fashion, it was effortless, unserious, and impossible to ignore.
