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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Hack Into Broad City

Entered in Television

About this entry

The hit Comedy Central show Broad City has been able to amass a huge (and rabid) legion of fans based on the sheer lovability of the ride-or-die BFFs at its core, Abbi and Ilana. The accompanying web series, Hack Into Broad City, was created with a simple, irrefutable fact in mind: that everybody wants to be friends with the Broad City girls. And sure, the web series granted that wish to America by allowing anyone to be a fly on the wall during the girls' infamous video chats, but we were confident it could accomplish a whole lot more. Emboldened by the "YAS KWEEN" attitude of Broad City itself, we geared the series toward keeping viewers engaged between seasons of the show, attracting new fans and, of course, expanding Abbi and Ilana's dominion beyond the airwaves to every major social media platform out there. NBD.

Why does this entry deserve to win?

Coming off the smash success of Hack Into Broad City Season 1, we knew that for Season 2, we had to go big or go home to our diminutive Gowanus apartment (and we really didn't want to do that -- it gets, like, zero natural light). One surefire way to do that was to make sure that Hack Into Broad City was everywhere. That meant putting each new episode up on Facebook, YouTube, CC.com and Snapchat, as well as partnering with press outlets like Entertainment Weekly, E! Online and Refinery29 to offer exclusive access. Since we wanted Abbi and Ilana's video chats to feel like they were happening in the real world, we also released three holiday-themed episodes the weeks of Yom Kippur, Columbus Day and Halloween. And of course, each episode included the Broad City Season 3 premiere date to make sure that fans knew that there were more Abbi and Ilana adventures to come.

Results

In addition to eliciting an outpouring of elated posts across social media, Hack Into Broad City Season 2 outstripped the success of Season 1 by a long shot. Each of the three special holiday episodes trended on Facebook the day they were released, and the six episodes collectively racked up 3.2 million views across all platforms -- more than double the number of views for Season 1. Fans may have to wait until February 2016 for Broad City Season 3, but at least they were able to get some FaceTime with their bossest besties in the meantime.

Media

Video for Hack Into Broad City

Produced by

Comedy Central

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.