THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

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From the 8th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

#AirlineWager Best Use of Twitter
The objective of the #AirlineWager was to continue promoting our sponsorship of the Qantas Wallabie…
#HatsOffToTom
In 2015, MasterCard was a sponsor of The Open Championship, one of the most anticipated golfing eve…
#MADEtoRACE: Key Insights Steered Craftsman to Untapped Female Racing Fans
Craftsman sponsored the first female driver for the annual event, "The Race of Gentlemen", and not …
#PositivATI
We're big proponents of positivity around here at We Are Royale, so when ad agency Hill Holliday c…
#SXSBest
When you and 30,000 of your closest friends arrive at South by Southwest Interactive, the excitemen…
finalist
silver honor
#SmartGirlsAsk Launch at the EMMYs Red Carpet
We at the Television Academy admired the content and message of #askhermore and wanted to continue …
#WeAreHEROES: The 1st solar eclipse on Twitter for Heroes Reborn on Syfy France
For the launch of Heroes Reborn TV show exclusively on Syfy France, NBC Universal wanted to:- maxim…
@midnight with Chris Hardwick
With @midnight, we didn't just want to make a TV show about the internet. We wanted, specifically a…
Alto ICC World Cup Campaign
Alto is the top selling car in India since 15 years. Maruti Suzuki felt that Cricket World Cup was …
Amazon India’s ‘Dhadaam Dhudoom’ Diwali
Diwali is India's biggest festival. Not only in terms of bringing family and friends together, but …
BLAH Airlines
In 2014, too many people were flying on autopilot — stuck traveling on boring legacy carriers and …
Buffalo Wild Wings Subliminal Overtime Tweet
Even though the notion is preposterous, Buffalo Wild Wings is known for extending games. So when s…
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
Coke Soccer | #Sharethebench
Coca-Cola and soccer share a lot of love.Both inspire happiness, optimism and togetherness. And we …
Degree Men “Battle of the Game Changers”
Bring awareness to Degree's new Dry Spray product launch while linking the brand's movement-based p…
Degree Women #DanceBreak
We're a deodorant brand, so it's probably fairly obvious that we care about movement, right? Move m…
finalist
bronze honor
Dove and Twitter #SpeakBeautiful
For the past 10 years, Dove has been committed to making beauty a source of confidence, not anxiety…
Dr. Eggman Twitter Takeover
Everybody wants to rule the world. And in 2015, Sonic the Hedgehog's Twitter account was well on it…
finalist
Get Real: Rallying Around The Truth About Milk
Recently, milk has been under attack. New milk-like drinks and alternatives have been making confus…
Google #MontBlanc360
Creativity through social media is Google France's motto. And because French people are French, Goo…
Gravity Rush: The Gravity-Defying Post
To celebrate the launch of Gravity Rush Remastered and highlight the protagonist's ability to contr…
HBO, Veep Season 4
GLOW and HBO wanted to build anticipation and awareness surrounding the Season 4 premiere of HBO's …
Hellmann's #BringOutTheBest
Here's something you might not expect from a mayonnaise brand: we get A LOT of consumer love over s…
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
It's Miller Time Awards
From rec league softball games to backyard barbeques, beach days to bonfire nights, summer is all a…
winner
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Pretty Little Liars Summer Finale Campaign
For the past six seasons, the identity of A, the anonymous villain on Pretty Little Liars, has been…
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Sony Mobile recruits spies on Twitter with #SiJetaisUnEspion (If I were an agent)
Official partner of the latest James Bond theatrical release, Sony Mobile France wanted to use Jame…
finalist
Syfy, Sharknado 3: Oh Hell No!
The goal of the campaign for Sharknado 3: Oh Hell No! was to ensure that the American audience had …
Team USA | Miracle On Ice LIVE
Every Olympic Games has memorable victories, legacies, and moments of greatness tucked away in the …
The Sight
To drive anticipation for the fifth season of Game of Thrones and maintain it's status in the cultu…
finalist
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…
finalist
The Voice
The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…
Trollidays
The Lexus December to Remember holiday campaign has existed almost as long as the brand itself. Its…