To drive anticipation for the fifth season of Game of Thrones and maintain it's status in the cultural zeitgeist, HBO and Elastic launched an innovative storytelling experience called "The Sight."
Launched on ThreeEyedRaven.com, Fans were invited to experience the future in the same way as the characters on the show. Bran often has premonitions known as the power of The Sight. By immersing them in the story, it fueled the rabid fan-base between seasons. Like a dream, fans didn't know when the visions would be coming. They can only be viewed once. Just as dreams fades into the subconscious after too many minutes of wakefulness. This prompted fans to be at the ready to screenshot and record visions once they receive them. Using geolocation, visions were served up to vary what fans received based on their proximity to each other. Multiple visions were created to further vary possibilities of their meaning and maximize discussion around each release.
The Sight exceeds over 208K sign-ups to date. In addition, the campaign generated a ton of media attention from outlets including Variety, Vulture, Hollywood Reporter, Huffington Post, TIME, among others
