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Special Project

Special Project
From the 8th Annual Shorty Awards

Buffalo Wild Wings Subliminal Overtime Tweet

Entered in Real Time Response, Twitter


Even though the notion is preposterous, Buffalo Wild Wings is known for extending games. So when select games during March Madness went into overtime, we wanted to fuel the mystique to generate some great real-time buzz.

Strategy and Execution

To stoke the mystique, we waited until a game went into overtime. Once that happened, we immediately posted "magic" tweets that, once clicked or tapped, created subliminal messages that contradicted each other. We did this by leveraging the inherent idiosyncrasies of the Twitter platform to create what appears to be two different images/messages. To see what we mean, just click the image in the Tweet. It's magic. Or maybe it's just B-Dubs.


Nearly 500 likes and 268 retweets at time of post. Plus a lot of positive chatter during game time.


Entrant Company / Organization Name

Periscope, Buffalo Wild Wings