THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Winner

Real Time Response
winner
Adopt A Life Partner
The Ashley Madison leak dealt a huge blow to relationships all over the world. We wanted to use it …

Finalists

Real Time Response
finalist
silver honor
Jordan Brand, Emoji Battle
To be the most culturally relevant brand on social, including knowing when to enter conversations.
Real Time Response
finalist
bronze honor
The World Through Mr. Robot
In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Golden Globe-winner Mr.…
Real Time Response
finalist
bronze honor
Wingstop #SquashTheBeef
Leverage current pop-culture events & trends, and Wingstop's brand authority to make a big splash o…
Real Time Response
finalist
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
Real Time Response
finalist
American Family Insurance: Insure Carefully, Dream Fearlessly
The insurance category spends roughly $6 billion on advertising annually, competing for the same 10…
Real Time Response
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
Real Time Response
finalist
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
Real Time Response
finalist
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Real Time Response
finalist
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
Real Time Response
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Real Time Response
finalist
Play-Doh: Explore What’s Possible
The Play-Doh brand has brought creativity and fun to fans for 60 years, inspiring both kids and ad…
Real Time Response
finalist
The French Piste Project
Atout France wanted to make sure that when people were thinking about skiing and snowboarding they …
Real Time Response
finalist
VIKINGS SEASON 3 HASHTAG RAIDS
HISTORY's hit show 'Vikings' had built a strong following over its two previous seasons, resonating…

Nominees

Real Time Response
@SNICKERS
Snickers aims to consistently foster consumer involvement and maximize share of voice. Our strategi…
Real Time Response
AJ+ LIVE Coverage Of The Refugee Crisis
In the fall of 2015, the refugee crisis in Europe came to a peak when the body of a drowned 3-year-…
Real Time Response
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
Real Time Response
Back to the Future with Sherwin-Williams
Drive organic impressions and engagement with the brand by leveraging trending, real-time content.
Real Time Response
Beko FCB Kitchen
Before every important football match, it's always dinner time that gathers all the friends and fam…
Real Time Response
Buffalo Wild Wings Posts Post Game Report
Stand out from other brands during the most socially active time of year — the NFL playoffs and the…
Real Time Response
Buffalo Wild Wings Subliminal Overtime Tweet
Even though the notion is preposterous, Buffalo Wild Wings is known for extending games. So when s…
Real Time Response
CRITICS' CHOICE AWARDS SOCIAL CENTERPIECE
In order to make both the 20th Annual Critics' Choice Movie and 5th Annual Television Awards (both …
Real Time Response
KK1D
It was announced that boyband One Direction would be taking a break. KITKAT recognises the importan…
Real Time Response
Loctite Superbowl Tweet
After years (and millions of dollars) of marketing investment had failed to unseat dominant cate…
Real Time Response
Love-A-Thon
We wanted share the love with our Target guests in a big way, so we created a Valentine's Day campa…
Real Time Response
Make Your Mark
Throughout the history of Maker's Mark, we've changed almost nothing about the brand. The iconic re…
Real Time Response
NBC's The Voice Interacts with Fans on Snapchat for Valentines Day
NBC's hit singing competition The Voice wanted to give their fans something special for Valentine's…
Real Time Response
Netflix - Narcos Real Time Response
Netflix's Narcos social campaign, the objective of real time responses was to keep fans of the show…
Real Time Response
POTUS' Ice Cream Run
White House Press Photographer Pete Souza shared an image of President Obama with his daughters sup…
Real Time Response
Star Wars Facebook Response
To challenge the idea of traditional gender roles, as well as the idea that armor of any sort shoul…
Real Time Response
StrikeFastFood.org
What would happen if fast-food workers like us took over the internet for a day?We wanted to find o…
Real Time Response
The Burger King Tweet Heard Round The Universe
On Twitter, Burger King makes clear that it has its finger on the pulse of pop culture. Whenever th…
Real Time Response
The MasterCard Digital & eCommerce Engine: A Revolutionary Convergence
Up until very recently, MasterCard, like its core competitors VISA and American Express, relied on …
Real Time Response
White Castle’s Drake/Meek Mill Beef on Twitter
We take a real-time approach to White Castle's Twitter strategy. If there's a relevant conversation…