THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Finalists

finalist
silver honor
Jordan Brand, Emoji Battle
To be the most culturally relevant brand on social, including knowing when to enter conversations.
finalist
bronze honor
The World Through Mr. Robot
In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Golden Globe-winner Mr.…
finalist
bronze honor
Wingstop #SquashTheBeef
Leverage current pop-culture events & trends, and Wingstop's brand authority to make a big splash o…
finalist
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
finalist
American Family Insurance: Insure Carefully, Dream Fearlessly
The insurance category spends roughly $6 billion on advertising annually, competing for the same 10…
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
finalist
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
finalist
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
finalist
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
finalist
Play-Doh: Explore What’s Possible
The Play-Doh brand has brought creativity and fun to fans for 60 years, inspiring both kids and ad…
finalist
The French Piste Project
Atout France wanted to make sure that when people were thinking about skiing and snowboarding they …
finalist
VIKINGS SEASON 3 HASHTAG RAIDS
HISTORY's hit show 'Vikings' had built a strong following over its two previous seasons, resonating…

Nominees

finalist
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
@SNICKERS
Snickers aims to consistently foster consumer involvement and maximize share of voice. Our strategi…
AJ+ LIVE Coverage Of The Refugee Crisis
In the fall of 2015, the refugee crisis in Europe came to a peak when the body of a drowned 3-year-…
winner
Adopt A Life Partner
The Ashley Madison leak dealt a huge blow to relationships all over the world. We wanted to use it …
finalist
American Family Insurance: Insure Carefully, Dream Fearlessly
The insurance category spends roughly $6 billion on advertising annually, competing for the same 10…
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
Back to the Future with Sherwin-Williams
Drive organic impressions and engagement with the brand by leveraging trending, real-time content.
Beko FCB Kitchen
Before every important football match, it's always dinner time that gathers all the friends and fam…
Buffalo Wild Wings Posts Post Game Report
Stand out from other brands during the most socially active time of year — the NFL playoffs and the…
Buffalo Wild Wings Subliminal Overtime Tweet
Even though the notion is preposterous, Buffalo Wild Wings is known for extending games. So when s…
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
CRITICS' CHOICE AWARDS SOCIAL CENTERPIECE
In order to make both the 20th Annual Critics' Choice Movie and 5th Annual Television Awards (both …
finalist
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
finalist
silver honor
Jordan Brand, Emoji Battle
To be the most culturally relevant brand on social, including knowing when to enter conversations.
KK1D
It was announced that boyband One Direction would be taking a break. KITKAT recognises the importan…
Loctite Superbowl Tweet
After years (and millions of dollars) of marketing investment had failed to unseat dominant cate…
finalist
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Love-A-Thon
We wanted share the love with our Target guests in a big way, so we created a Valentine's Day campa…
finalist
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
Make Your Mark
Throughout the history of Maker's Mark, we've changed almost nothing about the brand. The iconic re…
finalist
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
NBC's The Voice Interacts with Fans on Snapchat for Valentines Day
NBC's hit singing competition The Voice wanted to give their fans something special for Valentine's…
Netflix - Narcos Real Time Response
Netflix's Narcos social campaign, the objective of real time responses was to keep fans of the show…
POTUS' Ice Cream Run
White House Press Photographer Pete Souza shared an image of President Obama with his daughters sup…
finalist
Play-Doh: Explore What’s Possible
The Play-Doh brand has brought creativity and fun to fans for 60 years, inspiring both kids and ad…
Star Wars Facebook Response
To challenge the idea of traditional gender roles, as well as the idea that armor of any sort shoul…
StrikeFastFood.org
What would happen if fast-food workers like us took over the internet for a day?We wanted to find o…
The Burger King Tweet Heard Round The Universe
On Twitter, Burger King makes clear that it has its finger on the pulse of pop culture. Whenever th…
finalist
The French Piste Project
Atout France wanted to make sure that when people were thinking about skiing and snowboarding they …
The MasterCard Digital & eCommerce Engine: A Revolutionary Convergence
Up until very recently, MasterCard, like its core competitors VISA and American Express, relied on …
finalist
bronze honor
The World Through Mr. Robot
In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Golden Globe-winner Mr.…
finalist
VIKINGS SEASON 3 HASHTAG RAIDS
HISTORY's hit show 'Vikings' had built a strong following over its two previous seasons, resonating…
White Castle’s Drake/Meek Mill Beef on Twitter
We take a real-time approach to White Castle's Twitter strategy. If there's a relevant conversation…
finalist
bronze honor
Wingstop #SquashTheBeef
Leverage current pop-culture events & trends, and Wingstop's brand authority to make a big splash o…