THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 8th Annual Shorty Awards

Back to the Future with Sherwin-Williams

Entered in Real Time Response

About this entry

Drive organic impressions and engagement with the brand by leveraging trending, real-time content.

Why does this entry deserve to win?

Connect the trending "Back to the Future" conversation to the Sherwin-Williams brand in a relevant, ownable way

Implementation:

Tweet was posted on "Back to the Future" Day (October 21, 2015, the exact day to when the characters in the movie travelled back in time)

Key Features:

We used the Sherwin-Williams paint color "Sands of Time" (SW 6101) as the background color of the image in reference to time travel

The car used in the image represents the DeLorean car used in the movie

Results

The results were overwhelmingly positive. The tweet received 53,976 impressions and 312 engagements without any paid support.

Media

Entrant Company / Organization Name

Resource/Ammirati, Sherwin-Williams

Link

Entry Credits