Drive organic impressions and engagement with the brand by leveraging trending, real-time content.
Connect the trending "Back to the Future" conversation to the Sherwin-Williams brand in a relevant, ownable way
Tweet was posted on "Back to the Future" Day (October 21, 2015, the exact day to when the characters in the movie travelled back in time)
We used the Sherwin-Williams paint color "Sands of Time" (SW 6101) as the background color of the image in reference to time travelThe car used in the image represents the DeLorean car used in the movie
The results were overwhelmingly positive. The tweet received 53,976 impressions and 312 engagements without any paid support.
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