ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

High-Five. Give $5. Save Big Cats.

Winner in Photography and Graphics

Finalist in Real Time Response, Social Good Campaign

Entered in Influencer & Celebrity Campaign, Hashtag

About this entry

For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - to create a worldwide virtual high-five chain using social media and the hashtag #5forBigCats to raise awareness across social media about the plight of big cats in the wild and funds for big cat conservation. Our hope was to raise $20,000.

Why does this entry deserve to win?

To increase awareness and build participation across our social media communities and the world leading up to World Lion Day (August 10), we launched this campaign two weeks prior with the hashtag #5forBigCats. To reach our objective, we encouraged social media users to submit photos of themselves giving us a virtual high five with the hashtag #5forBigCats and then donate $5 to National Geographic's Big Cats Initiative. This was shared on all of the National Geographic social media accounts (fans totaling more than 100MM).

We provided clear instructions to make participation simple; consistent messaging conveying why big cats in the wild need help; suggested, easy to share, Facebook and Twitter posts featuring the hashtag #5forBigCats; had a custom donation page featuring the campaign where people could donate to Nat Geo's Big Cats Initiative; and compelling campaign artwork featuring National Geographic photographs of big cats.

In addition, we did celebrity and network outreach to engage those with large social media followings who are also passionate about big cat conservation. Celebrities from Arnold Schwarzenegger and Leonardo DiCaprio to Ashley Judd, Kat Dennings, Debra Messing, and Paul Stanley showed their support on Facebook, Twitter, and Instagram.

Three days into the campaign, Cecil the Lion was killed. People around the globe turned to National Geographic for their reaction to this tragedy and to ask "how they could help." We had news coverage of the death and also tied this into our campaign, providing people with something to "do," a way to help protect lion and other big cat populations.

Results

During the two week time period we received 27,000 virtual high fives (and mentions of our hashtag #5forBigCats) from 86 countries. We raised more than $200,000 for National Geographic's Big Cats Initiative to support on-the-ground conservation efforts in Africa.

This post-campaign Thank You video was shared on social media and features the high fives shared from around the world.

In addition to the celebrity support we received, we also had several media mentions including:

We also saw support from several National Geographic funded explorers, including: Dereck and Beverly Joubert (founders of the Big Cats Initiative) Shivani Bhalla, Laly Lichtenfeld, Jessica Cramp, Shah Selbe.

Media

Video for High-Five. Give $5. Save Big Cats.

Produced by

National Geographic

Link

Entry Credits