THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Winner

Hashtag
winner
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in coun…

Finalists

Hashtag
finalist
gold honor
MasterCard #AcceptanceMatters
The MasterCard brand is built around the central belief that everyone, everywhere, deserves to live…
Hashtag
finalist
silver honor
#FeelsLikeHome Best Hashtag
At Qantas, there's one hashtag that encompasses all that we feel about Australia, and all that we w…
Hashtag
finalist
silver honor
#FlipOffFur
The goal was to use limited advertising budget to raise awareness and create engagement among those…
Hashtag
finalist
silver honor
Freedom to Marry - Love Must Win
Marriage equality is one of the defining civil rights issues of our time, and one that a majority o…
Hashtag
finalist
bronze honor
#StandUp4
There's been a sharp increase in consumer awareness and critique of brands' social responsibilities…
Hashtag
finalist
bronze honor
Chevrolet #BestDayEver
In the first quarter of 2015, Chevrolet was suffering from declining brand health measures, lagging…
Hashtag
finalist
bronze honor
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Hashtag
finalist
bronze honor
Vikings Hashtag Raids
HISTORY's hit show 'Vikings' had built a strong following over its two previous seasons, resonating…
Hashtag
finalist
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Hashtag
finalist
Always Unstoppable
How do you continue the phenomenal momentum created by #LikeAGirl?In 2014, #LikeAGirl was one of th…
Hashtag
finalist
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for …
Hashtag
finalist
Dove and Twitter #SpeakBeautiful
Dove has been committed to making beauty a source of confidence, not anxiety, for the past 10 years…
Hashtag
finalist
George Takei & #BoycottIndiana
On March 24, 2015, George Takei became aware of a new bill – SB101 – that the governor of Indiana h…
Hashtag
finalist
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel…
Hashtag
finalist
The #62MillionGirls Yearbook
Due to a wide range of cultural and economic barriers, 62 million girls worldwide continue to be de…

Nominees

Hashtag
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
Hashtag
#DrinkUpAshanti
Drink Up is the Partnership for a Healthier America's consumer campaign to encourage people to drin…
Hashtag
#GronkIsMyCoPilot
As the city's largest airline, JetBlue continues to invest in Boston – building its offerings from …
Hashtag
#HANKandERIC
Our objective was to create a trending hash tag that would promote Hank's brand new single "Are You…
Hashtag
#HaloFeeditForward
Despite large retail partners and a passionate following, Halo premium pet food was largely unknown…
Hashtag
#HaveUFoundtruTV
Summary:#HaveUFoundtruTV was a real-time brand awareness effort that anticipated, then capitalized …
Hashtag
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
Hashtag
#SXSBest
When you and 30,000 of your closest friends arrive at South by Southwest Interactive, the excitemen…
Hashtag
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school e…
Hashtag
#TBThanksgiving – Celebrating 30+ Years of Turkey Talk-Line Wisdom
For more than 30 years, Butterball has provided turkey expertise to holiday cooks. Nowadays life ha…
Hashtag
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world…
Hashtag
Bench #LoveMyHood Global Social Media Campaign
Global street wear brand Bench were going through a period of change, reclaiming the creativity, en…
Hashtag
Best Use of a Hashtag: #Fargoals
Couples have #RelationshipGoals, Taylor Swift has #SquadGoals, but how about the citizens of Fargo?…
Hashtag
Brooks #thankyourunning ignites a global gratitude movement
The competitive set for running shoes is packed. Brooks Running, the Berkshire Hathaway subsidiary,…
Hashtag
Community for Yahoo
The Assignment: Take a show that in spite of an enthusiastic fan base, has changed networks, platfo…
Hashtag
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
Hashtag
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
Hashtag
Panini America #WhoDoYouCollect
As the world's largest manufacturer of officially licensed sports trading cards and collectibles, o…
Hashtag
Sherwin-Williams Social Media Aggregator Tool
Content created by consumers and influencers is as critical a component of the Sherwin-Williams soc…
Hashtag
Show How You're #AuditorProud
The auditing profession's greatest asset is its people. High quality human capital is critical to p…
Hashtag
Smashburger's Sin City Survival Tips
With the release of the Sin City Burger (American cheese, fried egg, apple wood-smoked bacon, hayst…