THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Winners

Social Good Campaign
winner
"Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
Social Good Campaign
winner
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and …

Finalists

Social Good Campaign
finalist
bronze honor
#PrankItFWD
The objective of Prank It FWD was to turn the conventional notion of pranks on its head to spread p…
Social Good Campaign
finalist
bronze honor
TOMS One Day Without Shoes 2015
Were you one of the thousands of people who Instagrammed a photo of your feet #withoutshoes in 2015…
Social Good Campaign
finalist
bronze honor
Tall order, months in the making
The Calgary Zoo aims to create an atmosphere that focuses on animal conservation, stewardship, and …
Social Good Campaign
finalist
#BigTobaccoBeLike
truth is bringing together the generation that will end smoking. We are creating a revolution of Fi…
Social Good Campaign
finalist
#ClimateChangeisReal
#ClimateChangeisReal was an ownerless campaign created by Here Now for Earth Day 2015, to help focu…
Social Good Campaign
finalist
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of p…
Social Good Campaign
finalist
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in coun…
Social Good Campaign
finalist
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
Social Good Campaign
finalist
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
Social Good Campaign
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school e…
Social Good Campaign
finalist
2015 MTV and Trojan Pro Social & VMA Campaign featuring Social Influencer Laci Green
In 2015, MTV and Trojan partnered to build off of Trojan's successful 2014 Pro Social campaign and …
Social Good Campaign
finalist
5 for Big Cats
Big cats in the wild are disappearing at an alarming rate. As an organization that is deeply passio…
Social Good Campaign
finalist
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for …
Social Good Campaign
finalist
Carol's Daughter #BornandMade
The objective of the Carol's Daughter Born and Made campaign was to celebrate the diverse community…
Social Good Campaign
finalist
Cecil the Lion
Sparked by the internet's outraged response to the poaching death of Cecil the Lion, TakePart.com q…
Social Good Campaign
finalist
Ford Go Further Stories
"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…
Social Good Campaign
finalist
Give Cozy, #GetCozy Truck Tour
The 2015 Maker's Mark "Give Cozy, #GetCozy" Truck Tour was a fully integrated, 360 campaign which i…
Social Good Campaign
finalist
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
Social Good Campaign
finalist
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Social Good Campaign
finalist
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
Social Good Campaign
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Social Good Campaign
finalist
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people …
Social Good Campaign
finalist
Poverty is Sexist
Poverty is fundamentally sexist. It is harder for a girl born in poverty to climb out than it is fo…
Social Good Campaign
finalist
Tumblr's 'Post It Forward' Campaign
Tumblr launched the "Post It Forward" campaign in May 2015 to promote positivity and support within…

Nominees

Social Good Campaign
#DontPanicButton
YouTube wanted to assert itself as the go-to online hub for high quality entertainment for both con…
Social Good Campaign
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
Social Good Campaign
#EdgewaterStrong
Our corporate office is located in a small town along the Hudson River across from NYC. We have cal…
Social Good Campaign
#EqualityForward
On June 1, the Human Rights Campaign Foundation and American Apparel, Inc. launched the #EqualityFo…
Social Good Campaign
#HatchKids vs. Empathy
Hatch is a unique digital storytelling and media literacy program created by SheKnows Media. Hatch'…
Social Good Campaign
#PaperTweet
#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness ar…
Social Good Campaign
#PositivATI
We're big proponents of positivity around here at We Are Royale, so when ad agency Hill Holliday c…
Social Good Campaign
#Rally4Rhinos
The main objective was to raise awareness about the plight of rhinos in the wild using the northern…
Social Good Campaign
#StartWith1Thing Campaign
When taking on a huge topic like climate change, things can rapidly feel overwhelming. It's such a …
Social Good Campaign
10 Days of Giving Back
Throughout the year, the American Red Cross participates in a number of fundraising and visibility …
Social Good Campaign
48 Days of Blue
More than 70 percent of the Earth's surface is water. But despite the fact that our planet is blank…
Social Good Campaign
A-Z Stories for Good
Our Better World (OBW) is the digital storytelling initiative of the Singapore International Founda…
Social Good Campaign
America Recycles Day
Keep America Beautiful is committed to helping Americans better understand recycling and its potent…
Social Good Campaign
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world…
Social Good Campaign
Axon #WhyIServe Campaign
The divide between communities and law enforcement has never been wider. When Axon, a business unit…
Social Good Campaign
Bracelet Of HOPE
The Bracelet of HOPE movement is translated in Indonesian as "Gelang Harapan", a social movement th…
Social Good Campaign
Cedar Point Catch-a-Ghost
During the Halloween season, Cedar Point Amusement Park needed to get teens not only talking abou…
Social Good Campaign
Citi Share Our Strength Partnership
Share Our Strength is a non-profit organization that exists to end childhood hunger in America by r…
Social Good Campaign
Crossroads Community Street Fare Social Campaign
Connecting People Walking on the Street With Those Living on It.Our overall goal was to jolt people…
Social Good Campaign
Don't Like & Drive
The most important side of everything Ford does is People. Without them, there wouldn't be technolo…
Social Good Campaign
Duckprints: Making an Impact on the Fight Against Childhood Cancer
Our goal is very simple: Eradicate childhood cancerAflac has been supporting the fight against chil…
Social Good Campaign
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage wit…
Social Good Campaign
Give to Remember
Here at Legacy.com – the leader in online memorials – we spend a lot of time thinking about deat…
Social Good Campaign
Glad to Give
The Glad to Give campaign was inspired by the insight that people around the country were already u…
Social Good Campaign
Global Goals - Project Everyone
In partnership with Standard Chartered Bank (SCB), Liverpool FC were proud to be part of the 'Globa…
Social Good Campaign
Guitars that make more than music
2 billion people around the world lack access to safe ways to borrow, lend, and save money to build…
Social Good Campaign
HeForShe.org
After a year of awareness campaigns, UN Women's HeForShe campaign wanted to turn global interest in…
Social Good Campaign
Human Rights Campaign Delivers Historic "People's Brief" to Supreme Court
As the Supreme Court prepared to hear several cases about the future of nationwide marriage equalit…
Social Good Campaign
I Am Kuwaiti
Gulf Bank suffered a financial crisis in 2008 and since then it had been rebuilding customer trust,…
Social Good Campaign
JCPenney Hispanic Heritage Month Empowerment Luncheon with Eva Longoria and Friends
Hispanic Heritage Month is a time to recognize the contributions of Latinos inside and outside o…
Social Good Campaign
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
Social Good Campaign
MSNBC and #GlobalCitizenFestival 2015
Most people don't hear the words "global poverty" and assume it's a challenge they can tackle. For …
Social Good Campaign
Macy’s #AmericanSelfie Campaign
As one of America's oldest and most iconic retailers, Macy's supports the spirit of America with th…
Social Good Campaign
Money In Politics A To Z
Special interests and wealthy elites have an enormous influence on state and federal policy. From p…
Social Good Campaign
Now We're Newtons
In 2012, after more than 120 years as a fig-centric cookie brand, Fig Newtons decided to finally…
Social Good Campaign
One Boston Day
This was the second anniversary of the Boston marathon attacks. Rather than focusing on the tragedy…
Social Good Campaign
SELMA - #MarchOn
In 1965 Dr. Martin Luther King Jr. led a pivotal campaign for equal voting rights while facing viol…
Social Good Campaign
Special Olympics: #PassTheFlame
There are 200 million people in the world with intellectual disabilities (ID). They're the most mar…
Social Good Campaign
Syfy, Childhood's End Mini-Series
In an effort to build awareness for the three-night original mini-series Childhood's End, Syfy and …
Social Good Campaign
The #62MillionGirls Yearbook
Due to a wide range of cultural and economic barriers, 62 million girls worldwide continue to be de…
Social Good Campaign
The Future of Good
This December, we set out to earn credibility for U.S. Cellular as a community-oriented company th…
Social Good Campaign
Transavia - Ticket to the Eclipse
On Friday 20 March 2015, Mother Nature gave Europe one of its most amazing marvels to date: a total…
Social Good Campaign
Trollidays
The Lexus December to Remember holiday campaign has existed almost as long as the brand itself. Its…
Social Good Campaign
UPlift Someone: Stand UP Against Bullying
With so much negativity in the world, UP's objective is to continually entertain families with upli…
Social Good Campaign
Unilever “Share A Meal”
Unilever makes the foods America loves. But most consumers don't realize that one in five children …
Social Good Campaign
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…
Social Good Campaign
Yard for Sainsbury’s Active Kids Campaign 2015
2015 marked a decade of Active Kids and to celebrate the occasion Sainsbury's approached Yard with …