THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Finalists

finalist
bronze honor
#PrankItFWD
The objective of Prank It FWD was to turn the conventional notion of pranks on its head to spread p…
finalist
bronze honor
TOMS One Day Without Shoes 2015
Were you one of the thousands of people who Instagrammed a photo of your feet #withoutshoes in 2015…
finalist
bronze honor
Tall order, months in the making
The Calgary Zoo aims to create an atmosphere that focuses on animal conservation, stewardship, and …
finalist
#BigTobaccoBeLike
truth is bringing together the generation that will end smoking. We are creating a revolution of Fi…
finalist
#ClimateChangeisReal
#ClimateChangeisReal was an ownerless campaign created by Here Now for Earth Day 2015, to help focu…
finalist
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of p…
finalist
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in coun…
finalist
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
finalist
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school e…
finalist
2015 MTV and Trojan Pro Social & VMA Campaign featuring Social Influencer Laci Green
In 2015, MTV and Trojan partnered to build off of Trojan's successful 2014 Pro Social campaign and …
finalist
5 for Big Cats
Big cats in the wild are disappearing at an alarming rate. As an organization that is deeply passio…
finalist
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for …
finalist
Carol's Daughter #BornandMade
The objective of the Carol's Daughter Born and Made campaign was to celebrate the diverse community…
finalist
Cecil the Lion
Sparked by the internet's outraged response to the poaching death of Cecil the Lion, TakePart.com q…
finalist
Ford Go Further Stories
"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…
finalist
Give Cozy, #GetCozy Truck Tour
The 2015 Maker's Mark "Give Cozy, #GetCozy" Truck Tour was a fully integrated, 360 campaign which i…
finalist
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
finalist
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
finalist
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
finalist
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people …
finalist
Poverty is Sexist
Poverty is fundamentally sexist. It is harder for a girl born in poverty to climb out than it is fo…
finalist
Tumblr's 'Post It Forward' Campaign
Tumblr launched the "Post It Forward" campaign in May 2015 to promote positivity and support within…

Nominees

winner
"Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
finalist
#BigTobaccoBeLike
truth is bringing together the generation that will end smoking. We are creating a revolution of Fi…
finalist
#ClimateChangeisReal
#ClimateChangeisReal was an ownerless campaign created by Here Now for Earth Day 2015, to help focu…
#DontPanicButton
YouTube wanted to assert itself as the go-to online hub for high quality entertainment for both con…
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
finalist
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of p…
#EdgewaterStrong
Our corporate office is located in a small town along the Hudson River across from NYC. We have cal…
#EqualityForward
On June 1, the Human Rights Campaign Foundation and American Apparel, Inc. launched the #EqualityFo…
finalist
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in coun…
#HatchKids vs. Empathy
Hatch is a unique digital storytelling and media literacy program created by SheKnows Media. Hatch'…
finalist
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was design…
finalist
#LeftSwipeDat
truth is a non-profit brand that combats teen smoking. Smoking is being re-glamorized in pop cultur…
#PaperTweet
#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness ar…
#PositivATI
We're big proponents of positivity around here at We Are Royale, so when ad agency Hill Holliday c…
finalist
bronze honor
#PrankItFWD
The objective of Prank It FWD was to turn the conventional notion of pranks on its head to spread p…
#Rally4Rhinos
The main objective was to raise awareness about the plight of rhinos in the wild using the northern…
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school e…
#StartWith1Thing Campaign
When taking on a huge topic like climate change, things can rapidly feel overwhelming. It's such a …
10 Days of Giving Back
Throughout the year, the American Red Cross participates in a number of fundraising and visibility …
finalist
2015 MTV and Trojan Pro Social & VMA Campaign featuring Social Influencer Laci Green
In 2015, MTV and Trojan partnered to build off of Trojan's successful 2014 Pro Social campaign and …
48 Days of Blue
More than 70 percent of the Earth's surface is water. But despite the fact that our planet is blank…
finalist
5 for Big Cats
Big cats in the wild are disappearing at an alarming rate. As an organization that is deeply passio…
A-Z Stories for Good
Our Better World (OBW) is the digital storytelling initiative of the Singapore International Founda…
America Recycles Day
Keep America Beautiful is committed to helping Americans better understand recycling and its potent…
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world…
Axon #WhyIServe Campaign
The divide between communities and law enforcement has never been wider. When Axon, a business unit…
finalist
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for …
Bracelet Of HOPE
The Bracelet of HOPE movement is translated in Indonesian as "Gelang Harapan", a social movement th…
finalist
Carol's Daughter #BornandMade
The objective of the Carol's Daughter Born and Made campaign was to celebrate the diverse community…
finalist
Cecil the Lion
Sparked by the internet's outraged response to the poaching death of Cecil the Lion, TakePart.com q…
Cedar Point Catch-a-Ghost
During the Halloween season, Cedar Point Amusement Park needed to get teens not only talking abou…
Citi Share Our Strength Partnership
Share Our Strength is a non-profit organization that exists to end childhood hunger in America by r…
winner
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and …
Crossroads Community Street Fare Social Campaign
Connecting People Walking on the Street With Those Living on It.Our overall goal was to jolt people…
Don't Like & Drive
The most important side of everything Ford does is People. Without them, there wouldn't be technolo…
Duckprints: Making an Impact on the Fight Against Childhood Cancer
Our goal is very simple: Eradicate childhood cancerAflac has been supporting the fight against chil…
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage wit…
finalist
Ford Go Further Stories
"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…
finalist
Give Cozy, #GetCozy Truck Tour
The 2015 Maker's Mark "Give Cozy, #GetCozy" Truck Tour was a fully integrated, 360 campaign which i…
Give to Remember
Here at Legacy.com – the leader in online memorials – we spend a lot of time thinking about deat…
Glad to Give
The Glad to Give campaign was inspired by the insight that people around the country were already u…
Global Goals - Project Everyone
In partnership with Standard Chartered Bank (SCB), Liverpool FC were proud to be part of the 'Globa…
Guitars that make more than music
2 billion people around the world lack access to safe ways to borrow, lend, and save money to build…
HeForShe.org
After a year of awareness campaigns, UN Women's HeForShe campaign wanted to turn global interest in…
finalist
High-Five. Give $5. Save Big Cats.
For World Lion Day, National Geographic asked the public to "High Five. Give $5. Save Big Cats" - t…
Human Rights Campaign Delivers Historic "People's Brief" to Supreme Court
As the Supreme Court prepared to hear several cases about the future of nationwide marriage equalit…
I Am Kuwaiti
Gulf Bank suffered a financial crisis in 2008 and since then it had been rebuilding customer trust,…
JCPenney Hispanic Heritage Month Empowerment Luncheon with Eva Longoria and Friends
Hispanic Heritage Month is a time to recognize the contributions of Latinos inside and outside o…
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
finalist
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
finalist
M&M’S Red Nose Day Campaign
In 2015, M&M'S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a …
MSNBC and #GlobalCitizenFestival 2015
Most people don't hear the words "global poverty" and assume it's a challenge they can tackle. For …
Macy’s #AmericanSelfie Campaign
As one of America's oldest and most iconic retailers, Macy's supports the spirit of America with th…
Money In Politics A To Z
Special interests and wealthy elites have an enormous influence on state and federal policy. From p…
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful …
Now We're Newtons
In 2012, after more than 120 years as a fig-centric cookie brand, Fig Newtons decided to finally…
One Boston Day
This was the second anniversary of the Boston marathon attacks. Rather than focusing on the tragedy…
finalist
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people …
finalist
Poverty is Sexist
Poverty is fundamentally sexist. It is harder for a girl born in poverty to climb out than it is fo…
SELMA - #MarchOn
In 1965 Dr. Martin Luther King Jr. led a pivotal campaign for equal voting rights while facing viol…
Special Olympics: #PassTheFlame
There are 200 million people in the world with intellectual disabilities (ID). They're the most mar…
Syfy, Childhood's End Mini-Series
In an effort to build awareness for the three-night original mini-series Childhood's End, Syfy and …
finalist
bronze honor
TOMS One Day Without Shoes 2015
Were you one of the thousands of people who Instagrammed a photo of your feet #withoutshoes in 2015…
finalist
bronze honor
Tall order, months in the making
The Calgary Zoo aims to create an atmosphere that focuses on animal conservation, stewardship, and …
The #62MillionGirls Yearbook
Due to a wide range of cultural and economic barriers, 62 million girls worldwide continue to be de…
The Future of Good
This December, we set out to earn credibility for U.S. Cellular as a community-oriented company th…
Transavia - Ticket to the Eclipse
On Friday 20 March 2015, Mother Nature gave Europe one of its most amazing marvels to date: a total…
Trollidays
The Lexus December to Remember holiday campaign has existed almost as long as the brand itself. Its…
finalist
Tumblr's 'Post It Forward' Campaign
Tumblr launched the "Post It Forward" campaign in May 2015 to promote positivity and support within…
UPlift Someone: Stand UP Against Bullying
With so much negativity in the world, UP's objective is to continually entertain families with upli…
Unilever “Share A Meal”
Unilever makes the foods America loves. But most consumers don't realize that one in five children …
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…
Yard for Sainsbury’s Active Kids Campaign 2015
2015 marked a decade of Active Kids and to celebrate the occasion Sainsbury's approached Yard with …