The 2015 Maker's Mark "Give Cozy, #GetCozy" Truck Tour was a fully integrated, 360 campaign which included executions of social media, public relations, paid media and event activation. The goal of this campaign was to prove there's a lot more to making spirits bright than expensive gifts and extravagant parties. For this activation we partnered with One Warm Coat and a number of very caring people to collect and donate gently used coats to help make this the warmest holiday season for some people who really needed it. After traveling across seven states, covering over 2,100 miles and passing out about 5,000 cups of hot chocolate, we were able to help over 20,000 people with the coats and funds that were donated.
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