CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Don't Like & Drive

Finalist in Instagram

Entered in Auto, Social Good Campaign

About this entry

The most important side of everything Ford does is People. Without them, there wouldn't be technology, nor the need for it. That's why the brand is always trying to create solutions in favor of the human being.

One of today's problems is the use of social media while driving. 4 out of 10 drivers admit to having done it before. It's becomes twice as dangerous as drunk driving. And the phenomenon keeps growing.

To show Ford really cares for people, we couldn't stay quiet about this matter.

Why does this entry deserve to win?

We took the "Go Further" slogan and transformed it into the "Go Further Responsibly" tagline for the campaign. This way, we were able to strengthen the brand as well as to create a powerful message.

To deliver this message, we decided to launch the campaign in the core of one of social media's most important tools: Instagram.

We created the "Don't Like and Drive Posts", taking one of social media's most iconic images – the Instagram Heart – and showing what it might keep you from seeing while you drive.

Results

People saw the campaign and really related to it. There were more than 80,000 likes on Instagram, 3,500 shares on Facebook and 1,400 tweets, proving that one heart may keep several others beating.

Media

Produced by

Blue Hive Brasil/Team Detroit, Ford Motor Company

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.