Best use of Instagram in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

Winner

Beats By Dre Straight Outta Compton

Beats by Dre partnered with Universal Pictures to promote Straight Outta Compton, a film about Beat…

Finalists

The Tonight Show starring Jimmy Fallon

The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…

#ChooseToStart with Moto E (Motorola Global Device Launch)

While smartphones have changed the way we connect with the world, millions of people across the glo…

BBC Earth 500px Instagram Takeover

500px is a global online photography community. The company has over 7 million users worldwide. BBC…

Don't Like & Drive

The most important side of everything Ford does is People. Without them, there wouldn't be technolo…

Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…

Saturday Night Live: SNL 40

From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, t…

Slurpee Tastes Like...

Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…

The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…

Nominees

#ChooseToStart with Moto E (Motorola Global Device Launch)

While smartphones have changed the way we connect with the world, millions of people across the glo…

To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through …

#WmagModelSearch

W Magazine was looking for a new top model on Instagram. The winner of the model search, which was …

120 Ways NY is Wild

When you think of the "wild" aspects of New York City, a family of gorillas doesn't usually come to…

Accord Throwbacks

In August 2015, Honda launched the restyled 2016 Accord. As one of Honda's most beloved models, th…

Air Canada Inaugural Flights

There's something to be said about the celebration of travelling to new destinations. In a modern w…

BBC Earth 500px Instagram Takeover

500px is a global online photography community. The company has over 7 million users worldwide. BBC…

Beats By Dre Straight Outta Compton

Beats by Dre partnered with Universal Pictures to promote Straight Outta Compton, a film about Beat…

Best Use of Instagram: Tyrant Mosaic Mural

As we set out to promote the second season of the action-drama Tyrant on social media, we wanted to…

DSW 12 Days of Converse

To reach new and non customers/followers via influencers with a large reach on our priority social …

Dashner’s Top 5: Instagram Videos

Reach core fans of the Maze Runner film franchise by providing them with personal commentary about …

Delta Gift Guide

-Drive awareness of the Delta Gift Card as an alternative to traditional gifts and more mainstream …

Give fans a window into the world of Style, featuring fashion, DIYs, news, and beauty for the Disne…

Don't Like & Drive

The most important side of everything Ford does is People. Without them, there wouldn't be technolo…

Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…

Evangelizing Invention: GE Instagram

General Electric has been creating wonderfully informative and entertaining content for over a cen…

Every Witch Way S4 “Flock to Unlock" Instagram Stunt

Kick-start super fan conversation for the fourth and final season of Nickelodeon's hit series, Ever…

Fun, Inspiring Sweet Treats on Instagram

Mouthwatering desserts, beautifully decorated cakes, brightly colored sweet treats – it's all just …

Gap Girls' Empowerment

Gap has been a stylish and reliable back-to-school destination for decades, but how will it break …

Gravity Rush: The Gravity-Defying Post

To celebrate the launch of Gravity Rush Remastered and highlight the protagonist's ability to contr…

Hillside Beach Club CIO

Our target was to find a way to engage our global base and create social media with a reasonable bu…

How Do You See Yourself?

A 'hidden gem' in Northeast Ohio, Kent State University is a place of discovery, opportunity, and c…

JCPenney's A+ Instagram Guide for Back-to-School

JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…

Judgement Free Zone

Planet Fitness is known for a lot of things: low prices (and all the stuff you get for those low pr…

LG USA Mobile - #BestShotEver

Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…

MailChimp builds powerful email marketing products that empower underdogs. Our fans and customers l…

Maze Runner: The Scorch Trials - The Flare Infection

Fans of the Maze Runner series are obsessed with all things related to Grievers, Gladers, Cranks, a…

Men's Health Instagram

Our objective was to increase our followers, create an account loaded with serviceable advice and a…

Mercedes-Benz Photo Pass

Photography is an art of reflection. It's about observing something fascinating and capturing it in…

Miller Lite Pride Rainbow Post

Miller Lite aims to behave like their audience in social media. Speaking their mind, sharing with f…

Monster on Instagram

Overall, Monster's mission is simple: Engage with job seekers and connect them to employers who nee…

Panini America #PaniniDunk

During the 2015 Panini NBA Rookie Photo Shoot held last August, we brought more than 30 of the top …

Play the Guggenheim

If you could play the Guggenheim... What song would you play?

Qantas Instameet

To celebrate 95 years of flying Australians around the world and home again, Qantas wanted to creat…

Red Wax and Relax

Our objective on Instagram was to create a Maker's Mark lifestyle that was true to the heart of the…

In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…

Saturday Night Live: SNL 40

From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, t…

Shangri-La: A World Of Christmas Warmth Campaign

This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …

Slurpee Tastes Like...

Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…

That First Sip of Summer

This summer Sauza Tequila dedicated it's Instagram channel in helping evoke the emotion that com…

The Economist best use of Instagram

By August 2014 The Economist had a strong following on Twitter (5.7 million) and Facebook (4.4 mill…

The Hyundai SUV Lifestyle Quiz

Our objective was to build awareness around the launch of the new Hyundai Tucson and that Hyundai h…

The Official @BravoTopChef Instagram Handle

Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-fo…

The Tonight Show starring Jimmy Fallon

The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…

The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…

There's More To The HR-V

In July 2015, Honda launched their all-new crossover vehicle, the HR-V. It was the perfect car for…

Introducing Stella McCartney Spring16 collection with Instragram videos