THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

Winner

Instagram
winner
Beats By Dre Straight Outta Compton
Beats by Dre partnered with Universal Pictures to promote Straight Outta Compton, a film about Beat…

Finalists

Instagram
finalist
silver honor
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…
Instagram
finalist
#ChooseToStart with Moto E (Motorola Global Device Launch)
While smartphones have changed the way we connect with the world, millions of people across the glo…
Instagram
finalist
BBC Earth 500px Instagram Takeover
500px is a global online photography community. The company has over 7 million users worldwide. BBC…
Instagram
finalist
Don't Like & Drive
The most important side of everything Ford does is People. Without them, there wouldn't be technolo…
Instagram
finalist
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Instagram
finalist
Saturday Night Live: SNL 40
From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, t…
Instagram
finalist
Slurpee Tastes Like...
Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…
Instagram
finalist
The Voice
The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…

Nominees

Instagram
#TakisTales
To increase engagement by letting our craziest fans shape a choose-your-own-adventure tale through …
Instagram
#WmagModelSearch
W Magazine was looking for a new top model on Instagram. The winner of the model search, which was …
Instagram
120 Ways NY is Wild
When you think of the "wild" aspects of New York City, a family of gorillas doesn't usually come to…
Instagram
Accord Throwbacks
In August 2015, Honda launched the restyled 2016 Accord. As one of Honda's most beloved models, th…
Instagram
Air Canada Inaugural Flights
There's something to be said about the celebration of travelling to new destinations. In a modern w…
Instagram
Best Use of Instagram: Tyrant Mosaic Mural
As we set out to promote the second season of the action-drama Tyrant on social media, we wanted to…
Instagram
DSW 12 Days of Converse
To reach new and non customers/followers via influencers with a large reach on our priority social …
Instagram
Dashner’s Top 5: Instagram Videos
Reach core fans of the Maze Runner film franchise by providing them with personal commentary about …
Instagram
Delta Gift Guide
-Drive awareness of the Delta Gift Card as an alternative to traditional gifts and more mainstream …
Instagram
Disney Style
Give fans a window into the world of Style, featuring fashion, DIYs, news, and beauty for the Disne…
Instagram
Evangelizing Invention: GE Instagram
General Electric has been creating wonderfully informative and entertaining content for over a cen…
Instagram
Every Witch Way S4 “Flock to Unlock" Instagram Stunt
Kick-start super fan conversation for the fourth and final season of Nickelodeon's hit series, Ever…
Instagram
Fun, Inspiring Sweet Treats on Instagram
Mouthwatering desserts, beautifully decorated cakes, brightly colored sweet treats – it's all just …
Instagram
Gap Girls' Empowerment
Gap has been a stylish and reliable back-to-school destination for decades, but how will it break …
Instagram
Gravity Rush: The Gravity-Defying Post
To celebrate the launch of Gravity Rush Remastered and highlight the protagonist's ability to contr…
Instagram
Hillside Beach Club CIO
Our target was to find a way to engage our global base and create social media with a reasonable bu…
Instagram
How Do You See Yourself?
A 'hidden gem' in Northeast Ohio, Kent State University is a place of discovery, opportunity, and c…
Instagram
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
Instagram
Judgement Free Zone
Planet Fitness is known for a lot of things: low prices (and all the stuff you get for those low pr…
Instagram
LG USA Mobile - #BestShotEver
Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…
Instagram
MailChimp
MailChimp builds powerful email marketing products that empower underdogs. Our fans and customers l…
Instagram
Maze Runner: The Scorch Trials - The Flare Infection
Fans of the Maze Runner series are obsessed with all things related to Grievers, Gladers, Cranks, a…
Instagram
Men's Health Instagram
Our objective was to increase our followers, create an account loaded with serviceable advice and a…
Instagram
Mercedes-Benz Photo Pass
Photography is an art of reflection. It's about observing something fascinating and capturing it in…
Instagram
Miller Lite Pride Rainbow Post
Miller Lite aims to behave like their audience in social media. Speaking their mind, sharing with f…
Instagram
Monster on Instagram
Overall, Monster's mission is simple: Engage with job seekers and connect them to employers who nee…
Instagram
Panini America #PaniniDunk
During the 2015 Panini NBA Rookie Photo Shoot held last August, we brought more than 30 of the top …
Instagram
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Instagram
Qantas Instameet
To celebrate 95 years of flying Australians around the world and home again, Qantas wanted to creat…
Instagram
Red Wax and Relax
Our objective on Instagram was to create a Maker's Mark lifestyle that was true to the heart of the…
Instagram
Rickstaverse
In Rick and Morty, the title characters travel into new worlds each episode through portals that tr…
Instagram
Shangri-La: A World Of Christmas Warmth Campaign
This Christmas, we wanted Shangri-La fans to feel the festive cheer – wherever they were on earth. …
Instagram
That First Sip of Summer
This summer Sauza Tequila dedicated it's Instagram channel in helping evoke the emotion that com…
Instagram
The Economist best use of Instagram
By August 2014 The Economist had a strong following on Twitter (5.7 million) and Facebook (4.4 mill…
Instagram
The Hyundai SUV Lifestyle Quiz
Our objective was to build awareness around the launch of the new Hyundai Tucson and that Hyundai h…
Instagram
The Official @BravoTopChef Instagram Handle
Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-fo…
Instagram
There's More To The HR-V
In July 2015, Honda launched their all-new crossover vehicle, the HR-V. It was the perfect car for…
Instagram
Vs Stella
Introducing Stella McCartney Spring16 collection with Instragram videos