Objectives

Introducing Stella McCartney Spring16 collection with Instragram videos

Strategy and Execution

We combined elements of Stella McCartney and Instagram in order to create an epic fight between the models @Bridgetmalcom & @TheLumaGrothe

2 rounds that showcase Spring16 collection.

Its a unique campaign because it was shot using an Apple Watch and an iPhone6.

Results

Both videos where posted on @Stellamccartney 's instagram account

Round1: 20K likes and 800 comments

Round2 18K likes and 500 comments

Post was shared in media from all around the world

Media