ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best in Fashion, Beauty and Luxury

Fashion, Beauty and Luxury brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Nominees

#CityLimitless with Herschel Supply
Global accessories brand Herschel Supply started the #CityLimitless Instagram contest with the objective of gaining brand recognition in the urban photography world, unifying the Instagram community through the use of a new hashtag – #CityLimitless. Herschel Supply also sought to elevate their visual storytelling by bringing the experience out of the rural…
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in countries with anti-gay laws. While many societies have seen huge progress in LGBT rights, the general public is mostly unaware that 2.8 billion people live in countries where being LGBT is a crime. In June 2015, Lush Cosmetics and charity AllOut joined forces an…
#MakeUpYourOwnMind
To get women from a wider age range to consider or re-consider Avon as a makeup brand.To shift brand and product quality perceptions and inspire relevancy with young, modern women.To increase awareness, consideration and purchase of Avon through social media and digital platforms.To encourage women to search for a representative in their area.
Crown & Caliber
Engaging the elusive demographic of high-earning, tech-savvy males is no easy feat. And when it came to creating an impactful social presence, Crown & Caliber was essentially starting from scratch. As a pre-owned luxury watch marketplace operating in an industry dominated by powerful brands, our strategy aimed to place Crown & Caliber in a high-end yet acce…
E! Style Collective
E! Style Collective brings together a group of today's leading influencers from the beauty, fashion and lifestyle realms to curate behind-the-scenes stories and grant exclusive insider access. E! Style Collective is the premier voice for celebrity fashion, must-have beauty trends and everything in between. Our collective is connected, in-the-know and ready …
First Haircut
October has become a month saturated with pink. In order to cut through the clutter and open eyes to what this disease really is, it was time to show the ugly side of breast cancer. With a unique opportunity to tell the story of a beauty-related insight, Ulta Beauty and Mullen Lowe revealed just how important breast cancer research really is by documenting…
Fit For Me & ZOG Digital: Shaping Brand Identity
In January 2015, Fruit of the Loom approached ZD to support development of the digital identity of Fit for Me, Fruit of the Loom's line of intimate apparel targeted at curvy consumers. Established in 2001, market research showed female consumers believed Fit For Me was a tag line for Fruit of the Loom and did not recognize it as a distinct product designed …
Katy Perry's Mad Potion
Katy Perry has a powerful digital presence and is the most followed person on Twitter (74MM+ followers at the start of the campaign and 82MM+ to date). Coty seized this opportunity to pioneer a groundbreaking way to sell Katy Perry's Mad Potion fragrance on social media. The goal was to spread awareness in a digitally innovative way and convert Katy's huge …
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crowded cosmetics category: one that would celebrate the connection between beauty and love.From the moment she puts on her makeup, Revlon would inspire women with the idea that LOVE IS ON.It wasn't just about looking beautiful, but FEELING beautiful, too. Because…
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's well established runway show featuring a variety of designers and labels, we needed to build awareness and consideration for the new season trends through a sound digital strategy. In a heavily cluttered environment, innovation and fresh thinking were imperati…
Maurice Lacroix & Football Club Barcelona
In 2014, Maurice Lacroix and FC Barcelona signed a partnership agreement by which Maurice Lacroix became the official watch partner of the soccer club. This partnership allows Maurice Lacroix to gain brand awareness around the world thanks to FC Barcelona's global fan base; while FC Barcelona is associated with a luxury brand that has a strong digital marke…
Revlon Beauty Must-Haves Event at Walgreens
The primary goal of this social campaign was to increase awareness and position Revlon as the leader in lip, introduce the new Revlon Ultra HD line as the perfect starting point for creating date-night-worthy looks, while increasing sales at Walgreens and Duane Reade during the Revlon Beauty Must-Haves event.
Sunglass Hut
Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active audience of sunglass and fashion enthusiasts. The account engages users and enhances brand image with beautiful imagery featuring street-style looks from top fashion influencers throughout the world, unique visuals of Sunglass Hut's diverse portfolio of sunglas…
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every detail of a show from the drama, the scandal –and all the glam! It became apparent our audience wanted more so we set out to create a fashion and beauty experience that was authentic to Bravo. One rich in storytelling, capturing the on-air glam and current market …
Vs Stella
Introducing Stella McCartney Spring16 collection with Instragram videos
Xyrena: The Olfactory Rebels | Brand Launch
The fragrance industry has been stagnant with very little innovation for years. Xyrena is a new disruptive cosmetics brand featuring the world's first on-demand celebrity-partnered perfumery. Xyrena had an ambitious first year goal of both creating a luxury platform for influencer partners (to offer fans products that are much more personal and exciting tha…