CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

E! Style Collective

Entered in Fashion, Beauty & Luxury

About this entry

E! Style Collective brings together a group of today's leading influencers from the beauty, fashion and lifestyle realms to curate behind-the-scenes stories and grant exclusive insider access. E! Style Collective is the premier voice for celebrity fashion, must-have beauty trends and everything in between. Our collective is connected, in-the-know and ready to share secrets throughout the year.


Why does this entry deserve to win?

The E! audience is heavily engaged with our mobile products, especially during red carpet events as they seek out a more immersive content experience to compliment the lean-back viewing experience on-air. To harness this highly engaged mobile audience for the E! Style Collective program, we leveraged our brand new InFeed and In-Line Video native mobile products to drive users to ESC content. InFeed is a new native mobile content unit that is prominently placed in users' news feeds within the E! mobile web and App products. InFeed promotes and pushes users to key ESC content priorities helping our users discover and engage with new ESC content. In-Line Video is an auto-play, pre-cached video product that was used to distribute ESC custom video within the E! App news feed, creating a rich, no-buffering video viewing experience optimized for mobile. The use of our brand new InFeed and In-Line Video mobile technologies made the E! Style Collective program incredibly successful on mobile.


Results

As part of the E! Style Collective, Eonline created numerous beauty how-tos of the red carpets leading beauty trends which were supported and distributed by multiple platforms via on-air, online and social (twitter, facebook + pinterest). A big focus of the campaign was tailoring content for our mobile audience given the larger increases in mobile usage.

Produced by

E! Entertainment

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.