The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Sunglass Hut

Entered in Instagram Presence, Fashion, Beauty & Luxury

About this entry

Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active audience of sunglass and fashion enthusiasts. The account engages users and enhances brand image with beautiful imagery featuring street-style looks from top fashion influencers throughout the world, unique visuals of Sunglass Hut's diverse portfolio of sunglasses, and timely seasonal content through the year.

Why does this entry deserve to win?

Instagram is one of Sunglass Hut's fastest growing and active platforms. With over 65,000 followers and an average of 480 likes and comments per post, Sunglass Hut's user base has strongly connected with the brand's diverse range of content.

Sunglass Hut's Instagram strategy focuses on tying the brand to a fun and authentic lifestyle that inspires our target audience of fashion forward females (FFF's) to explore and embrace the various "shares of her". Monthly

Our content series include:

- Frames of the World: Street-style looks from top fashion influencers throughout the world including Paris, New York, London, Milan, and more.

- Start with the Shades: A monthly series featuring celebrities and influencers showing why they are the top names today in the fashion industry. Feauring Hailey Baldwin, Cailin Russo, TK Wonder, and many more.

- Look of the Day: Unique visuals focused exclusively on sunglasses, the most stylish eyewear in the world.

- Fashion event coverage from London Fashion Week (where Sunglass Hut is the principle sponsor) and award winning artists such as Gareth Pugh and Mr. Brainwash.

- Seasonal campaigns that highlight relevant occasions for FFF's to either purchase or receive sunglasses as a gift. Campaigns include Valentine's Day, Mother's Day, Summer, and Holiday.


- Average engagement of 480 comments and likes per post. Over 80% increase from beginning of 2015.

- Followers have increased 45% over the last 3 months. This increase has been a result of 100% organic content.

- About 25 pieces of unique content posted per month.


Entrant Company / Organization Name

Kettle, RXM Creative, Sunglass Hut


Entry Credits