THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Nominees

@Qtips
In 2015, our goal was to showcase the variety of ways Q-tips can be used every day, driving usage o…
@SherwinWilliams on Instagram
To connect and collaborate with our community through the sharing of authentic, inspirational conte…
winner
Airbnb Instagram: @airbnb
In 2015, our aim for Instagram was to continue to create and curate wonder and awe in our community…
Anthropologie’s Customer Connections
Instagram often refers to itself as a community, and we're inclined to agree that the platform has …
Baskin-Robbins
As an ice cream brand that has created 1,300 unique ice cream flavors, our goal on Instagram is to …
Beats By Dre Straight Outta Compton
Beats by Dre partnered with Universal Pictures to promote Straight Outta Compton, a film about Beat…
Best of Instagram
FedEx launched its Instagram presence in 2014 with a compilation of brand and marketing photos that…
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distrib…
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for …
Chick-fil-A Instagram Experience
Chick-fil-A's mission on social is to serve joy to its customers with engaging content that brings…
Chobani Instagram
The main objective of the Chobani Instagram account is inspiration outside the cup. We want to publ…
Disney
Showcase the world of Disney via an Instagram feed, giving our millennial audience a window into wh…
finalist
Disney Baby Instagram
"Sometimes, the smallest things take up the most room in your heart." - Winnie the PoohLaunched in …
finalist
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Jordan Brand
Create the best branded content while consistently growing engagement and audience size.All Jordan …
finalist
Lokai
As a fledgling startup, Lokai's focus in 2015 was on increasing brand awareness and spreading the L…
MTV Instagram
A follow gives our fans up close access to the biggest artists and celebs and exclusive, behind-the…
Office Depot® OfficeMax® Instagram
Office gear is a workplace necessity that most people – especially young professionals on Instagram…
Planned Parenthood Federation of America
The overarching goal of all of Planned Parenthood's social media properties is to provide sex educa…
Pretty Little Liars Instagram
Pretty Little Liars is known for thrilling OMG moments that keep fans on their toes & gorgeous sta…
Sunglass Hut
Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active a…
The Champ is Here: GoPro
As the world's most versatile camera, storytelling through a unique point-of-view is the at the hea…
The Official @BravoTopChef Instagram Handle
Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-fo…
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
finalist
smart a journey fortwo
The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audienc…