11th Annual Shorty Awards Categories

See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.


Disney Baby Instagram
"Sometimes, the smallest things take up the most room in your heart." - Winnie the PoohLaunched in 2014, Disney Baby's Instagram account does just that. We deliver a daily dash of pint-sized magic to our followers' feeds, while providing Disney moms an outlet to share how they're creating magical moments with baby right from the start. In 2015, ...
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking relevancy among a younger target. As a way to reinvigorate the brand, we decided to tap into this demographic—and the sphere in which they spend the most time—social media. Because of the large cooking community and flourishing foodie culture that...
As a fledgling startup, Lokai's focus in 2015 was on increasing brand awareness and spreading the Lokai message of balance, hope, and humility.Given that the themes of adventure and visual storytelling are inherently associated with both Lokai and Instagram (we tell our Lokai family: "we provide the elements, you provide the story"), Instagram q...
smart a journey fortwo
The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audience. With a new model we had loads of new information to tell our target audience. Those who know smart see the brand as democratizing, innovative, and challenging the status quo. These are amazing strengths for a car that has been on the market for ...


In 2015, our goal was to showcase the variety of ways Q-tips can be used every day, driving usage occasions and reinforcing Q-tips position as a household staple. To do so, our team took a creative interpretation to showcase Q-tips usage occasions, making the product the hero in an unexpected way. To compete with high visual bar of Instagram content, we k...
@SherwinWilliams on Instagram
To connect and collaborate with our community through the sharing of authentic, inspirational content. We use this channel to connect with DIYers and designers, because the Sherwin-Williams paint story truly comes to life only after our paint is on their walls.
Anthropologie’s Customer Connections
Instagram often refers to itself as a community, and we're inclined to agree that the platform has created a unique space for users to build relationships with brands and followers alike. Establishing a deeper connection with our customer is at the heart of our Instagram strategy, and we do so by curating a mix of branded posts and user-generated content ...
As an ice cream brand that has created 1,300 unique ice cream flavors, our goal on Instagram is to showcase our variety of flavors in engaging ways that are a good fit for a visual platform, and pay off our brand position of "More flavors. More fun."
Beats By Dre Straight Outta Compton
Beats by Dre partnered with Universal Pictures to promote Straight Outta Compton, a film about Beats' founder, Dr. Dre, and his life and career in Compton. Our goal was to start a global conversation that would generate interest in the film before it's release in August, 2015. We also set to demonstrate that Dr. Dre's phenomenal career and origin in Compt...
Best of Instagram
FedEx launched its Instagram presence in 2014 with a compilation of brand and marketing photos that were highly focused on our fleet. Fortunately, we quickly recognized that all digital and social media networks are not one -size-fits-all, and we set out to differentiate our Instagram presence from our other owned social channels. We saw Instagram as an o...
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distribute social-first content that sparked unprecedented levels of engagement with its core young audience.Bleacher Report consistently ranks as the No. 1 publisher on social media in terms of engagement, generating nearly 28 million social interactions (likes, s...
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for kids and teens. Each October, the non profit releases a PSA to generate awareness for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION to signify the importance of National Bullying Prevention Awareness Month. In our ever-increasing social world and to the t...
Chick-fil-A Instagram Experience
Chick-fil-A's mission on social is to serve joy to its customers with engaging content that brings the brand's unique experience to life in the social space. And while the iconic "Eat Mor Chikin" cows are synonymous with Chick-fil-A, anyone who's been in one of Chick-fil-A's restaurants knows that the cows are only part of the story. So Moxie and Chick-...
Chobani Instagram
The main objective of the Chobani Instagram account is inspiration outside the cup. We want to publish beautiful, aspirational, yet relatable content. We want people to be creative cooks and adventurous eaters, whether they are professional chefs or just culinarily curious. We want beautiful food photography that looks delicious.
Showcase the world of Disney via an Instagram feed, giving our millennial audience a window into what life would be like if it were touched by magic.
Jordan Brand
Create the best branded content while consistently growing engagement and audience size.All Jordan content must be simple, soulful, fearless, and epic. We set the tone for Jordan Brand on social through our photography, and the best of the best of that content belongs on Instagram. Jordan has a large variety of products, events and stores, all around the ...
MTV Instagram
A follow gives our fans up close access to the biggest artists and celebs and exclusive, behind-the-scenes coverage of the most impactful events of the year. From the VMAs to the Oscars to the Movie Awards, our account takes fans live from the front row, gives sneak peeks from the green room and delivers first-person perspective by way of celebrity and so...
Office Depot® OfficeMax® Instagram
Office gear is a workplace necessity that most people – especially young professionals on Instagram – tend to overlook. @OfficeDepot wanted to reach this group of individuals and get them excited about seemingly ordinary office gear all while encouraging them to Gear Up For Great™.
Planned Parenthood Federation of America
The overarching goal of all of Planned Parenthood's social media properties is to provide sex education that's medically accurate, health literate, theory-based, and engaging to our audiences. This directly translates to our work on Instagram, where the goal is to create visually engaging content that appeals to Instagram users while accomplishing our pub...
Pretty Little Liars Instagram
Pretty Little Liars is known for thrilling OMG moments that keep fans on their toes & gorgeous stars who they are totally obsessed with! To bring these elements to life & fuel the social media phenomenon that PLL has become, we manage the PLL Instagram account with a Fan-First approach. Our strategy is to give our fans unprecedented access to their favor...
Sunglass Hut
Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active audience of sunglass and fashion enthusiasts. The account engages users and enhances brand image with beautiful imagery featuring street-style looks from top fashion influencers throughout the world, unique visuals of Sunglass Hut's diverse portfolio of sungl...
The Champ is Here: GoPro
As the world's most versatile camera, storytelling through a unique point-of-view is the at the heart of GoPro. Every day we inspire, educate and stoke out our community of over 8M on Instagram with jaw-dropping content. Our objective for 2015 was clear: leverage our community of 140 GoPro athletes, 500 advocates, thousands of power users and every day cr...
The Official @BravoTopChef Instagram Handle
Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-focused campaign that brought out our fans' inner Top Chef (#Instachef) while driving them to tune in to the show. Given that this was Top Chef's first foray into the Instagram space in its 13 seasons on the air, we wanted to be sure launch with a splash and p...
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagship website...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019