THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Airbnb Instagram: @airbnb
In 2015, our aim for Instagram was to continue to create and curate wonder and awe in our community…

Finalists

Instagram Presence
finalist
Disney Baby Instagram
"Sometimes, the smallest things take up the most room in your heart." - Winnie the PoohLaunched in …
Instagram Presence
finalist
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Instagram Presence
finalist
Lokai
As a fledgling startup, Lokai's focus in 2015 was on increasing brand awareness and spreading the L…
Instagram Presence
finalist
smart a journey fortwo
The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audienc…

Nominees

Instagram Presence
@Qtips
In 2015, our goal was to showcase the variety of ways Q-tips can be used every day, driving usage o…
Instagram Presence
@SherwinWilliams on Instagram
To connect and collaborate with our community through the sharing of authentic, inspirational conte…
Instagram Presence
Anthropologie’s Customer Connections
Instagram often refers to itself as a community, and we're inclined to agree that the platform has …
Instagram Presence
Baskin-Robbins
As an ice cream brand that has created 1,300 unique ice cream flavors, our goal on Instagram is to …
Instagram Presence
Beats By Dre Straight Outta Compton
Beats by Dre partnered with Universal Pictures to promote Straight Outta Compton, a film about Beat…
Instagram Presence
Best of Instagram
FedEx launched its Instagram presence in 2014 with a compilation of brand and marketing photos that…
Instagram Presence
Bleacher Report: The Social Voice of Sports
Over the last year, Bleacher Report established an industry-leading game plan to create and distrib…
Instagram Presence
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for …
Instagram Presence
Chick-fil-A Instagram Experience
Chick-fil-A's mission on social is to serve joy to its customers with engaging content that brings…
Instagram Presence
Chobani Instagram
The main objective of the Chobani Instagram account is inspiration outside the cup. We want to publ…
Instagram Presence
Disney
Showcase the world of Disney via an Instagram feed, giving our millennial audience a window into wh…
Instagram Presence
Jordan Brand
Create the best branded content while consistently growing engagement and audience size.All Jordan …
Instagram Presence
MTV Instagram
A follow gives our fans up close access to the biggest artists and celebs and exclusive, behind-the…
Instagram Presence
Office Depot® OfficeMax® Instagram
Office gear is a workplace necessity that most people – especially young professionals on Instagram…
Instagram Presence
Planned Parenthood Federation of America
The overarching goal of all of Planned Parenthood's social media properties is to provide sex educa…
Instagram Presence
Pretty Little Liars Instagram
Pretty Little Liars is known for thrilling OMG moments that keep fans on their toes & gorgeous sta…
Instagram Presence
Sunglass Hut
Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active a…
Instagram Presence
The Champ is Here: GoPro
As the world's most versatile camera, storytelling through a unique point-of-view is the at the hea…
Instagram Presence
The Official @BravoTopChef Instagram Handle
Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-fo…
Instagram Presence
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…