ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

World Wrestling Entertainment (WWE)

Finalist in Sports

Gold Distinction in Entertainment

Entered in Facebook Presence, Instagram Presence, Twitter Presence, YouTube Presence

About this entry

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.

Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagship website and App, WWE's hugely popular YouTube channel, and WWE's social media channels on a daily basis.

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's Social Team delivers.

With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our Social Team has the rare ability to shoot a video at a Live Event in London, send it back to Connecticut and post it to WWE's multiple digital and social platforms in a matter of minutes to a majority of WWE's half a billion combined social media followers, generating 750 million social engagements in 2015.

It's this type of seamless integration that has made our Social and Digital Teams the industry standard.

Why does this entry deserve to win?

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns platforms such as Facebook, Twitter, Instagram, YouTube, and Periscope — among many others — into essential components for WWE's comprehensive sports-entertainment experience.

Our Social Team content creators collaborate seamlessly while stationed in all corners the globe. From the locker room of any one of 320 Live Events around the world, to the first floor of our corporate headquarters in Stamford, Conn., passionate producers provide up-to-the minute show coverage for all of WWE's major events, create content with original video and photos, chronicle WWE's community outreach programs, support our flagship network and so much more.

During every live televised event, and continuing throughout the week surrounding these events, WWE's team of content editors and social media producers strive to keep WWE fans consistently engaged with the latest happenings on our programming..

Before a WWE Special Event takes place, you can watch free action-packed matches on our pre-shows which are streamed live across all our digital platforms.

The live coverage continues throughout each event with video highlights and exclusive interviews with talent that you can only see on Facebook, and then continues after the event with post-show content exclusive to WWE Network or WWE.com.

Our Social Team is also quick to react to emerging trends by publishing in-demand content surrounding both our talent and celebrities in the realm of pop culture. We present our TV Creative Writing team with overnight updates on social sentiment on the segments that air on RAW and SmackDown, as well as the latest social media meme content and buzzworthy news.

Because of this, only in WWE can an impromptu, off-the-cuff Twitter war between a WWE talent (Stardust) and a star from another network's TV show (Stephen Amell from "Arrow") evolve organically into a match at one of WWE's biggest events of the year (SummerSlam).

Or see one celebrity's love for WWE become a focal point of a major SummerSlam storyline. ("Daily Show" host Jon Stewart, host of WWE SummerSlam in Brooklyn, NY), continuing on to WWE Raw the next evening.

For a detailed look at each WWE Social Media Platform and related multimedia, visit our online digital portfolio: http://wweawards.com/shorty2016-wwesocialmedia

Results

WWE.com

WWE Social Media / YouTube

For more results and statistics, visit our online digital portfolio: http://wweawards.com/shorty2016-wwesocialmedia

Media

Video for World Wrestling Entertainment (WWE)

Produced by

WWE

Links