13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.


SportsCenter, ESPN's flagship brand, is the sports fans' preeminent source for news, highlights and analysis of their favorite sports. The impact of ESPN's brand goes beyond television through a variety of platforms. One of the ways SportsCenter stretches across multiple screens is through Twitter, which engages fans with exciting content at all h…
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal was …
Burger King Twitter Feed
Burger King's Twitter feed is one of the most talked about feeds in social media today. By balancing playfulness, entertainment, and creativity, the brand has found a way to be relevant with some of the biggest pop culture moments today. This not only keeps us top of mind, but it has attracted a new generation of consumers to choose Burger King ov…
Dr. Eggman Twitter Takeover
Everybody wants to rule the world. And in 2015, Sonic the Hedgehog's Twitter account was well on its way to doing just that. As part of a global effort, to elevate the Sonic the Hedgehog brand—not simply focusing on Sonic Boom or the TV show—we set out to do something different. It had been a year of many firsts for the brand, but Sega wanted to …
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversatio…
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite artists like no other music platform or company. Music fans are the lifeblood of iHeartRadio – iHeartRadio's Twitter presents followers with entertaining content, robust live event coverage and engaging campaigns that give them the opportunity to …


@SherwinWilliams on Twitter
To build a richer, deeper more colorful Sherwin-Williams story by connecting and collaborating through real-time social listening. To identify and create engaging content that inspires color confidence and supports the consumer's DIY journey. And to acquire user-generated content using #SWColorLove that can be shared back out to energize our followers.
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world. That's one child lost every 35 seconds.Pfizer and GSK have a pneumonia vaccine. However, they price the vaccine so that the countries that need it most can't afford it. And the countries can't even negotiate because the pharmaceutical companies are completel…
Coyote: No Excuses
In the transportation and logistics industry, Coyote is considered one of the fastest-growing companies on record. The Coyote brand makes a promise no one else in our industry makes: "No Excuses." We do the right thing every time, and that's our approach to service, to communication, to business. We've been energizing the industry since our founding in 2006…
Miller Lite Twitter
Miller Lite, and the entire American Light Lager category, continues to wage a battle for relevance with Millennial consumers as they lose ground to craft beers and cocktails. In this battle, Miller Lite has the added challenge of reversing perception among young drinkers that the brand is "for old people", or even worse a "frat boy" beer. So the brand set …
Syfy, Sharknado 3: Oh Hell No!
While the television movie events for the phenomenon Sharknado happen only once a year, Syfy and GLOW embarked on an effort to keep the conversation with fans going all year long, not just immediately prior to and on premiere day. With this mission of "no show goes dark," the goal was to communicate well, regularly, and relevantly on Twitter to maintain con…
Wet Hot American Summer: First Day of Camp - Wet Hot Twitter
Picture yourself back in the 80's. Your mom is out. You're home alone. And the only thing you can think about is, where can I see some boobs and ass? So you pop Wet Hot American Summer into your Betamax and go through the whole — damn — video.The movie is full of sex crazed counselors, but there is no damn nudity. Only a gay sex scene between Bradley Cooper…
World Wrestling Entertainment (WWE)
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our 11-man WWE Social Media team is an integral part of a 48-person team of editors, producers, designers, photographers and one WWE Hall of Famer creating content for WWE's flagship website a…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!