Burger King's Twitter feed is one of the most talked about feeds in social media today. By balancing playfulness, entertainment, and creativity, the brand has found a way to be relevant with some of the biggest pop culture moments today. This not only keeps us top of mind, but it has attracted a new generation of consumers to choose Burger King over its competitors.
To highlight Burger King's relatability, we consistently insert ourselves into the big pop culture moments that matter to our audience. But it isn't just all pop culture — a strong focus on community management and social media campaign activation means fans are also served a steady stream of new content and interaction with the brand.
As of 2015, Burger King has the #1 engagement rate of all Fast Food brands on Twitter. Our top-five best performing tweets alone have generated over 19M impressions and nearly 500K interactions, garnering a 25% increase in followers, bringing the total to over 1.3 million. As a result of strong community management, bold campaigns, and content that is of-the-moment, Burger King has been crowned as a Quick Service Restaurant industry leader in engagement and activity on Twitter.