CHECK OUT THE SHORTY SOCIAL GOOD WINNERS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Burger King Twitter Feed

Finalist in Twitter Presence

About this entry

Burger King's Twitter feed is one of the most talked about feeds in social media today. By balancing playfulness, entertainment, and creativity, the brand has found a way to be relevant with some of the biggest pop culture moments today. This not only keeps us top of mind, but it has attracted a new generation of consumers to choose Burger King over its competitors.

Why does this entry deserve to win?

To highlight Burger King's relatability, we consistently insert ourselves into the big pop culture moments that matter to our audience. But it isn't just all pop culture — a strong focus on community management and social media campaign activation means fans are also served a steady stream of new content and interaction with the brand.

Results

As of 2015, Burger King has the #1 engagement rate of all Fast Food brands on Twitter. Our top-five best performing tweets alone have generated over 19M impressions and nearly 500K interactions, garnering a 25% increase in followers, bringing the total to over 1.3 million. As a result of strong community management, bold campaigns, and content that is of-the-moment, Burger King has been crowned as a Quick Service Restaurant industry leader in engagement and activity on Twitter.

Media

Produced by

Code and Theory, Burger King

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.