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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Orphan Black

Finalist in Twitter Presence, Entertainment

Bronze Distinction in Online Community

Entered in Integration with Live Television, Animated GIFs, Tumblr Presence

About this entry

Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.

Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversation with CloneClub, and recruit new viewers.

Why does this entry deserve to win?

During the season we encouraged catch-up for previous seasons and created urgency to watch in the community by eventizing premiere and tune-in. We utilized interactions with talent and created social tentpoles to maintain momentum for the Season 3 premiere.

We used innovative social media strategies to successfully further the emotional ties established between the fans, show universe and cast. We promoted tune-in and social participation, amplifying fans across social media.

To connect with fans in a variety of new and proven ways, we:

To build excitement for Season 3 during the off-season and continue a conversation with the Orphan Black fandom family we:

Results

Orphan Black social accounts have experienced growth in both quantity of fans and in engagement, conversation volume, and fan interaction. Here are a few highlights:

Media

Video for Orphan Black

Produced by

Everybody at Once, BBC America

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.