11th Annual Shorty Awards Categories

See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best Overall Tumblr Presence

Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries are tapping into the power of Tumblr to launch new products, share content and engage with consumers. Unlike Best use of Tumblr, this award honors a brand's year-round presence.

See previous winners and honorees here.


HUNT the TRUTH Audio Series
When you were once the biggest video game franchise in the world, you don't lack awareness. Relevance, however, is a different issue. In the console videogame business, buzz is life. The average gamer buys just 7 new purchases a year (process study, 2012). The majority of the biggest titles launch in the holiday time period, creating intense com...
Mic Tumblr page for Best Overall Tumblr Presence
Mic's goal on Tumblr is to inform and engage millennials on the issues they care about most. From the GIFs we post about the 2016 presidential campaigns to our custom branded content stories, we see it as an extension of the news we present on Mic.com, not just a traffic driver. Our mission is to bring the Mic experience to a creative, shared an...
The Girls Tumblr page was launched as a way to reinvigorate the series' social presence in a unique way that speaks to fans in a familiar, bold and addictive visual language. Going into Season 4, the page sought to deepen editorial offerings on the social platform with a broad, existing fan base clamoring for exclusive Girls content.
San Diego Zoo Tumblr Blog
To engage millenials with highly compelling original content from the San Diego Zoo that brings them closer to nature and inspires them to conserve it. Through fostering a love of wildlife and becoming an active part of the community, we have established one of the most-followed and most-loved animal blogs on Tumblr. See for yourself => http://s...
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal wa...
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one of the top focuses for the brand launching this year. The game being visual and silly in nature lent itself well to a visual social media platform where the brand could communicate the complexities of the game to its fan base and build a loyal fol...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019