The Shorty Awards honor the best of social media and digital. View this season's finalists!

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From the 8th Annual Shorty Awards Best Overall Tumblr Presence

Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries are tapping into the power of Tumblr to launch new products, share content and engage with consumers. Unlike Best use of Tumblr, this award honors a brand's year-round presence.

See previous winners and honorees here.


Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since…
bronze honor
The Girls Tumblr page was launched as a way to reinvigorate the series' social presence in a uniqu…
silver honor
HUNT the TRUTH Audio Series
When you were once the biggest video game franchise in the world, you don't lack awareness. Relevan…
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one…
silver honor
Mic Tumblr page for Best Overall Tumblr Presence
Mic's goal on Tumblr is to inform and engage millennials on the issues they care about most. From t…
Nickelodeon Animation Studio
We seek to provide an in-depth view of the creative culture at the Nickelodeon Animation Studio, as…
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused…
bronze honor
San Diego Zoo Tumblr Blog
To engage millenials with highly compelling original content from the San Diego Zoo that brings the…
The Real Cost: Reaching youth at risk of experimenting with cigarettes
Tobacco use is the single most preventable cause of disease, disability, and death in the U.S., res…
Trolli Weirdly Awesome
The objective was to increase Trolli's brand share of voice in the gummi category and drive demand …