ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best Overall Tumblr Presence

Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries are tapping into the power of Tumblr to launch new products, share content and engage with consumers. Unlike Best use of Tumblr, this award honors a brand's year-round presence.

See previous winners and honorees here.

Finalists

finalist
silver
HUNT the TRUTH Audio Series
When you were once the biggest video game franchise in the world, you don't lack awareness. Relevance, however, is a different issue. In the console videogame business, buzz is life. The average gamer buys just 7 new purchases a year (process study, 2012). The majority of the biggest titles launch in the holiday time period, creating intense compe…
finalist
silver
Mic Tumblr page for Best Overall Tumblr Presence
Mic's goal on Tumblr is to inform and engage millennials on the issues they care about most. From the GIFs we post about the 2016 presidential campaigns to our custom branded content stories, we see it as an extension of the news we present on Mic.com, not just a traffic driver. Our mission is to bring the Mic experience to a creative, shared and …
finalist
bronze
Girls
The Girls Tumblr page was launched as a way to reinvigorate the series' social presence in a unique way that speaks to fans in a familiar, bold and addictive visual language. Going into Season 4, the page sought to deepen editorial offerings on the social platform with a broad, existing fan base clamoring for exclusive Girls content.
finalist
bronze
San Diego Zoo Tumblr Blog
To engage millenials with highly compelling original content from the San Diego Zoo that brings them closer to nature and inspires them to conserve it. Through fostering a love of wildlife and becoming an active part of the community, we have established one of the most-followed and most-loved animal blogs on Tumblr. See for yourself => http://sdz…
finalist
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal was …
finalist
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one of the top focuses for the brand launching this year. The game being visual and silly in nature lent itself well to a visual social media platform where the brand could communicate the complexities of the game to its fan base and build a loyal follo…

Nominees